Marketing, and winning attention as a real estate professional, is harder than ever. It’s harder than it was yesterday, way harder than a year ago and ridiculously harder than five years ago.
One major contributing factor is the public perception of our industry. Real estate professionals, in the eyes of many, are simply not trustworthy. That makes getting someone to pay attention to our marketing extremely difficult.
In this episode of Real Estate Pros, we discuss and dissect a marketing strategy that fundamentally changed public perception of a worldwide brand and why many industries have since followed their lead.