As the joke goes… “The best place to hide a dead body is on the second page of Google.”
Nobody looks there, right?
So when our real estate portals release new products, such as Agency Profiles, they say help us rank higher in search results, what’s the point of having our own real estate website anymore?
In this episode of Real Estate Pros, we discuss why going all-in with the major portals, at the neglect of your own website, is a very slippery slope. And we ask the question, is there a better way?