There is nothing more frustrating to the person – or persons – in a real estate business who “get” content marketing than to be shut down by other people in their agency who either don’t understand its impact or think it’s a distraction.
The best people to create content for your business are the people on the front line. If your property managers or salespeople feature in a piece of inherently helpful content in the form of a blog post, video, podcast or some other form of media, it helps establish them as the definitive authority in their local market far quicker than any advertising or promotional tactics would otherwise achieve and it lets people get to know them before they ever meet.
However, the challenge is getting these people to create any content whatsoever, or to keep them producing engaging content consistently over time.
In this episode of Real Estate Pros, we’ll explore a simple strategy that will help you get buy-in for content marketing in your real estate business and how to inspire the non-believers.