Advertise your listings, track open home attendance, drive enquiry and promote your profile to local homeowners in just a few clicks.
The complete social media advertising platform for real estate.
Advance goes beyond clicks and impressions to directly track what agents truly care about: open home attendance. Target active buyers from your existing CRM, website, and social media, while promoting sold listings and attracting new vendor leads.
What is Advance?
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Track Open Home Attendance & Email Enquiry Driven by Social Media
Impress vendors with data-driven insights! Advance goes beyond vanity metrics to track what truly matters – open home attendance directly linked to your social media campaigns. This transparency allows you to demonstrate the tangible impact of your marketing efforts on attracting qualified buyers. Showcase the power of social media in driving engagement and, ultimately, converting interest into open homes and sales. Build trust with vendors by proving their investment is actively contributing to achieving their goals.
* Requires CRM integration
Target Smarter, Sell Faster: Custom Audiences from Your CRM
Leverage your existing client base by building custom audiences directly from your CRM. This allows you to retarget past clients, showcase new listings to interested buyers, and nurture valuable leads – all through social media campaigns designed to resonate with your most relevant contacts.
Build it once and use your audience for future campaigns. Advance keeps your custom audiences updated and in sync with your CRM as new contacts are added.
* Requires CRM integration
Add Unlimited Facebook Pages
Advance enables marketing teams, admins and assistants to easily switch between Facebook Pages to run your campaigns on behalf of your agents* or your agency.
* requires advertiser permissions for the agent’s Facebook Business Manager
Website Traffic → Leads → SEO: Power Your Growth with Social
Every click from your social media campaigns lands directly on your website, boosting traffic and building a retargeting audience for future promotions. This targeted traffic not only generates high-quality leads but also fuels your SEO efforts by increasing website engagement and dwell time. Advance empowers you to dominate your local market, attract buyers, capture leads, and maximise your online presence with a single, powerful platform.
Interactive, Real-Time Reporting
See how your campaigns are driving open home attendance, lead generation, and, ultimately, sales. Share your reports with your clients for easy-to-understand reports that showcase the tangible results of your social media efforts. This level of transparency fosters trust and strengthens relationships, making Advance the perfect platform to elevate your social media marketing and client satisfaction.
Intuitive Campaign Creation: Campaigns Live In Minutes, Not Days
Ditch the design headaches and say goodbye to lengthy campaign setups. Advance streamlines the process, letting you create stunning social media campaigns in minutes, not days. Our simple, intuitive interface makes it a breeze to craft targeted messaging and eye-catching visuals. Plus, stay ahead of the game with instant email notifications whenever a new listing hits your website so you never miss an opportunity to go live on socials while demand is at its highest.
Personalised Pre-Listing Kit Brochures For Every Agent On Your Team
Close more deals with professional, personalised pre-listing kit brochures showcasing the power of social media advertising. Streamline your sales process by equipping your team with customisable brochures featuring each agent’s headshot, contact information and profile page link. Educate potential clients with the clear benefits of social media marketing for their property.
Frequently Asked Questions
Is there a set up fee?
No. There are no set-up fees for Advance.
Are there any ongoing fees?
There are no subscription fees with Advance.
However, we charge a 20% fee per campaign, deducted from your ad spend. So, if your campaign budget is $100, a $20 fee will be deducted from your total ad spend.
Other platforms can charge in excess of 30% for a similar service while delivering traffic to their own landing pages. Stepps Advance delivers ALL traffic from your campaigns to YOUR website.
How long does it take to set up and for my campaigns to go live?
Unlike other platforms where you have to wait days for your campaigns to go live, Advance campaigns are up and running on social media within minutes.
Can I customise my ads? i.e. headline, description, links etc
A great social media campaign drives website traffic and leads at the lowest possible cost. Period.
Advertising is not about how many ads and placements you have, but how much it cost you to achieve a result i.e. a click or a lead.
We’ve spent more than 8+ years testing social media campaigns with Australia’s leading real estate agents and brands and we’ve developed a social media ad formula that drives high volumes of traffic to your own website at a very low cost. Which in turn drives more leads, more sales and more opportunities for additional retargeting for your agents.
While spinning up lots of different ads and creating video ads might sound appealing, this often costs more, much more, to achieve a result.
Images can be changed; however, we don’t currently allow text and link elements to be changed in “Just Listed” campaigns. This is to ensure your ad performance meets our best practices for driving more website traffic and enquiries for the lowest possible ad spend.
Do I need to set anything up with my CRM provider for my listings?
If you are a Stepps website client, Advance is integrated with your website and listings already and there is no further set up required.
If you don’t have a website built by our team, we’ll just need to set up a feed of your listings from your CRM provider.
Can I share campaign previews with prospective vendors?
Yes. This is one of the best tools inside Stepps Advance and acts as a listing tool for prospective clients.
Simply create a draft campaign and apply an estimated campaign budget and duration. Then, print or email a copy of the expected campaign results to your prospective clients so they can see how their property might perform.
When you list the property, simply jump back into Stepps Advance and launch your draft campaign!
