One of real estate’s most outstanding performers, Ben Collier began his career in 1993 and since then has become one of Sydney’s top sales agents specialising in the Eastern Suburbs.
Ben consistently achieves outstanding results for his clients and continues to set significant industry benchmarks, having sold over 50% of the top sales in Paddington, Woollahra and Centennial Park. He also holds numerous records in other suburbs in Sydney’s East.
If you don’t live in Sydney or you don’t keep up to date with property news in Sydney’s Eastern Suburbs, you’d be forgiven for not hearing much about Ben Collier. He doesn’t chase the limelight. He prefers his results, and that of his team, to speak for themselves. And his results are truly outstanding.
So when it came time to build a new website, it was about showcasing some of Australia’s most stunning real estate at its best, expanding on a stunning design palette and blending in a digital marketing strategy to drive significant traffic, leads and sales for Ben and his team.
The end result – in an industry where so many businesses copy their competitors, plus or minus 10% – the new bencollierteam.com.au website and lead generation platform is truly one-of-a-kind.
Building the next generation of websites in real estate
When we first started working with Ben in 2015, there’s been one question that tends to come up often in our meetings with Ben and his team – “What else can we be doing that no one else is”. In this most recent makeover of their website, the Ben Collier Team were looking to take it up yet another level to deliver a world-class visual experience unlike anything else that exists in the market while showcasing the very latest website technology to drive traffic, leads, sales and referrals.
Accepting the challenge, we dove right in. And we’re proud to finally announce the launch of the new Ben Collier Team website and feature some of the big-ticket items below.
We worked alongside Ben and his team to architect a website that utilised data, from a variety of sources, to give their business a striking advantage in the marketplace.
For sellers and buyers
Homeowners in Sydney’s East can generate an instant property estimate – keeping the whole experience personalised for the visitor from start to finish.
Utilising the Domain API, vendors can obtain an instant property estimate, based on real-time data from Domain’s API, along with an in-depth overview of comparable sales, suburb demographics, market performance and links to various other content on the Ben Collier Team website.
If you’re thinking “Those property estimate generators are so inaccurate. I’d never put that on my website.”, you’re not alone. Many real estate businesses think the same way.
But here’s the thing… they have existed on other websites for many years for the purpose of lead generation. And homeowners are using them – a lot.
By putting this experience on your own website, you are not only attracting more curious home sellers but, if done right, you are also getting an opportunity to educate homeowners on the benefits and accuracy of an agent appraisal over a computer-generated estimate – an opportunity you do not get with all of the home sellers going to those other websites.
Important: Some web developers are currently implementing property estimate technology on agency websites using a ‘widget’ style approach by embedding ‘scripts’ on your website and storing data on third-party databases. It’s important, if you are considering this technology, to ensure your data is protected. By using the Domain API, we are able to custom build these experiences using any design our client desires while retaining all user data within the agency’s website.
Dynamic Suburb Profile pages give buyers and sellers real-time data on suburb market performance, market trends, recent sales, current listings and more, also adding significant SEO (search engine optimisation) benefits, improving Google rankings across all suburbs for critical key search phrases.
Utilising the property estimate and agent appraisal features, the seamless and strategic integration of these lead generation opportunities for agents are in abundance throughout the new Ben Collier Team website. All leads are sent directly to the agent with whom the website visitor engages, on their…
Agent Profile pages:
Dedicated landing pages for the Property Estimate feature:
For admin and marketing teams
When it comes to managing the content on the front-end of a website, the back-end needs to be beautifully designed and easy to use as well.
Stepps website clients receive a customised dashboard, built specifically for their business and their website – so admin and marketing teams can make changes to site content, update layouts and push out new campaigns quickly and easily.
For business owners and marketing teams
Your website is another salesperson on the road, but it never sleeps. It’s spruiking your business 24/7/365. So at the end of the week, it should be showing you the results it’s brought in and what it will do next week to improve (just like every great salesperson does!).
Google Analytics is one of those things that businesses know they need, but once it’s installed they never look at it. Stepps deliver weekly results to our website clients, in plain English, accompanied by SEO recommendations and strategies to increase traffic, leads and sales. Many of our clients also opt to include social media and email statistics in the same dashboard – perfect to display during marketing meetings for a more detailed overview of your digital marketing performance and actionable steps to improve.
Gone are the days when a website was, essentially, static. A website can do (and be) a lot more than just a fancy online business card. It can be a lead generating machine and so much more – if you want it to be.
We love working with forward-thinking real estate brands and this project was certainly one of our favourites. We like to be as creative and innovative as our clients allow us to be and we’d like to thank the Ben Collier Team for inviting our team to be an ongoing part of theirs.