New tools with old fashioned rules.
For 15 years, Harcourts Solutions have been working to help clients and agents achieve success. And the proof is in the pudding, with multiple awards including #1 Harcourts office in Brisbane, #2 Harcourts office in Queensland, #1 client experience office in Harcourts, AREA marketing campaign of the year, finalist for agency of the year, REIQ finalist for agency of the year and community support… the list goes on.
But for Harcourts Solutions, it’s not about the awards — it’s about the people.
So when it came time to build their new website, it was about blending those old fashioned values with a sophisticated digital marketing strategy for Harcourts Solutions’ agents to cut through of all the noise online.
The end result – in an industry where so many businesses copy their competitors, plus or minus 10% – the new harcourtssolutions.com.au website and lead generation platform is truly one-of-a-kind.
Building the next generation of websites in real estate
When we were approached by the team at Harcourts Solutions to design and build their new website, they had a tonne of passion, a long list of technical integrations and some pretty audacious goals. The leadership and marketing teams were looking to build an agency website that not only paid homage to their strong visual identity but also delivered an experience to homeowners and investors unlike anything else that exists online while giving their agents a marketing and branding tool to perform at their best.
Accepting the challenge, we dove right in. And we’re proud to finally announce the launch of the new Harcourts Solutions website and feature some of the big-ticket items below.
Starting with a blank canvas, we worked alongside the team at Harcourts Solutions to architect an agency website that utilised data, from a variety of sources, to give their business a striking advantage in the marketplace.
For sellers and buyers
On the home page, for example, homeowners in the agency’s core service areas can quickly generate property estimate, while keeping the whole experience personalised for the visitor from start to finish.
Utilising the Domain API, vendors can obtain an instant property estimate, based on real-time data from Domain’s API, along with an in-depth overview of comparable sales, suburb demographics, market performance and links to various other content on the Harcourts Solutions website.
If you’re thinking “Those property estimate generators are so inaccurate. I’d never put that on my website.”, you’re not alone. Many real estate businesses think the same way.
But here’s the thing… they have existed on other websites for many years for the purpose of lead generation. And homeowners are using them – a lot.
By putting this experience on your own website, you are not just attracting lots more curious home sellers. But, if done right, you are getting an opportunity to educate homeowners on the benefits and accuracy of an agent appraisal over a computer-generated estimate – an opportunity you do not get with all of the home sellers going to those other websites.
Important: Some web developers are implementing property estimate technology on agency websites using a ‘widget’ style approach by embedding ‘scripts’ on your website and storing data on third-party databases. It’s important, if you are considering this technology, to ensure your data is protected. By using the Domain API, we are able to custom build these experiences using any design our client desires while retaining all user data within the agency’s website.
Suburb profiles give buyers and sellers real-time data on suburb market performance, market trends, recent sales, current listings and more, also adding significant SEO benefits.
For agents and teams
“If you’re not giving your agents the tools they need to perform at their best, they’re probably thinking about leaving you.” – Josh Cobb, CEO @ Stepps
Utilising the property estimate and agent appraisal features, the seamless and strategic integration of these lead generation opportunities for agents are in abundance throughout the new Harcourts Solutions website. All leads are sent directly to the agent by whom the website visitor engages with, on their…
Listing pages (current and sold):
Property management lead generation is not forgotten. Property manager profile pages and rental listings pages also contain the relevant calls-to-action, providing property management with more opportunities to generate leads throughout the site.
For admin and marketing teams
When it comes to managing the content on the front-end of a website, the back-end needs to be beautifully designed and easy to use as well.
Stepps website clients receive a customised dashboard, built specifically for their business and their website – so admin and marketing teams can make changes to site content, update layouts and push out new campaigns quickly and easily.
For business owners and marketing teams
Your website is another salesperson on the road, but it never sleeps. It’s spruiking your business 24/7/365. So at the end of the week, it should be showing you the results it’s brought in and what it will do next week to improve (just like every great salesperson does!).
Google Analytics is one of those things that businesses know they need, but once it’s installed they never look at it. Stepps deliver weekly results to our website clients, in plain English, accompanied by SEO recommendations and strategies to increase traffic, leads and sales. Many of our clients also opt to include social media and email statistics in the same dashboard – perfect to display during marketing meetings for a more detailed overview of your digital marketing performance and actionable steps to improve.
Gone are the days that a website for your business remains static. A website can do (and be) a lot more than just a fancy online business card. It can be a lead generating machine and so much more – if you want it to be.
We love working with forward-thinking real estate brands and this project was certainly one of our favourites. We like to be as creative and innovative as our clients allow us to be and we’d like to thank Brendan, Martin, MT and the team at Harcourts Solutions for inviting our team to be an ongoing part of theirs.