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6 minute read

Your website (and its audience) is the only platform on the internet that you own.

On every other platform, such as the major property portals and social media, you’re simply renting access to an audience and those platforms can change the rules whenever they like i.e. limit your reach or raise their prices, which can have a significant impact on your profit margins and ability to reach an audience.

Your own real estate website is where clients and prospects are not just learning more about you, but also how you represent your client’s properties. It’s where the cheapest form of lead generation can occur because you’re not competing for attention against any other real estate agents like on every other digital platform.

Page & Pearce Real Estate, like all high-performing and award-winning sales and property management businesses, is focused on listing and selling. So when it came time to build their new website, it was about delivering a lead generation-focused platform that could not only handle lots of traffic but convert that traffic into leads, listings and sales.

The end result – in an industry where so many businesses copy their competitors, plus or minus 10% – the new pagepearce.com.au website and lead generation platform is truly one-of-a-kind and provides its agents with a significant point of difference in a highly competitive marketplace.

Building the next generation of websites in real estate

When we were approached by the team at Page & Pearce to design and build their new website, they had a tonne of passion, a long list of technical integrations and clear goals. The leadership and marketing teams were looking to build an agency website that not only paid homage to their strong visual identity but also delivered an experience to homeowners and investors unlike anything else that exists online while giving their agents and BDM’s a marketing and branding tool to perform at their best.

Accepting the challenge, we dove right in. And we’re proud to finally announce the launch of the new Page & Pearce Real Estate website and feature some of the big-ticket items below.

Starting with a blank canvas, we worked alongside the team at Page & Pearce to architect an agency website that suited their goals and utilised their data – from a variety of sources – to give their business a striking advantage in the marketplace.

For sellers and buyers

On the home page, for example, homeowners in the agency’s core service areas can generate an instant property estimate, while keeping the whole experience personalised for the visitor from start to finish.

Utilising the Domain API, vendors can obtain an instant property estimate, based on real-time data from Domain’s API, along with an in-depth overview of comparable sales, suburb demographics, market performance and links to various other content on the Page & Pearce website.

If you’re thinking “Those property estimate generators are so inaccurate. I’d never put that on my website.”, you’re not alone. Many real estate businesses think the same way.

But here’s the thing… they have existed on other websites for many years for the purpose of lead generation. And homeowners are using them – a lot.

 

By putting this experience on your own website, you are not only attracting more curious home sellers but, if done right, you are also getting an opportunity to educate homeowners on the benefits and accuracy of an agent appraisal over a computer-generated estimate – an opportunity you do not get with all of the home sellers going to those other websites.

Important: Some web developers are implementing property estimate technology on agency websites using a ‘widget’ style approach by embedding ‘scripts’ on your website and storing data on third-party databases. It’s important, if you are considering this technology, to ensure your data is protected. By using the Domain API, we are able to custom build these experiences using any design our client desires while retaining all user data within the agency’s website. 

Dynamic Suburb Profile pages give buyers and sellers real-time data on suburb market performance, market trends, recent sales, current listings and more, also adding significant SEO (search engine optimisation) benefits, improving Google rankings across all suburbs for critical key search phrases.

For agents and teams

“If you’re not giving your agents the tools they need to perform at their best, they’re probably thinking about leaving you.” – Josh Cobb, CEO @ Stepps

Utilising the property estimate and agent appraisal features, the seamless and strategic integration of these lead generation opportunities for agents is in abundance throughout the new Page & Pearce Real Estate website. All leads are sent directly to the agent with whom the website visitor engages, on their…

Agent Profile pages:

Dedicated landing pages for the Property Estimate feature (for each sales agent):

Listing pages (current and sold):

For admin and marketing teams

When it comes to managing the content on the front-end of a website, the back-end needs to be beautifully designed and easy to use as well.

Stepps website clients receive a customised dashboard, built specifically for their business and their website – so admin and marketing teams can make changes to site content, update layouts and push out new campaigns quickly and easily.

For business owners and marketing teams

Your website is another salesperson on the road, but it never sleeps. It’s spruiking your business 24/7/365. So at the end of the week, it should be showing you the results it’s brought in and what it will do next week to improve (just like every great salesperson does!).

Our new Advance platform – Australia’s only fully website integrated social media advertising platform for real estate – is exclusive to Stepps website clients. Allowing agents and marketing managers to deploy stunning listing campaigns, lead generation and branding campaigns in just a few clicks – driving all traffic back to their own website.

Advance by Stepps – Explainer Video: 

 

Google Analytics is one of those things that businesses know they need, but once it’s installed they never look at it. Stepps deliver weekly results to our website clients, in plain English, accompanied by SEO recommendations and strategies to increase traffic, leads and sales. Many of our clients also opt to include social media and email statistics in the same dashboard – perfect to display during marketing meetings for a more detailed overview of your digital marketing performance and actionable steps to improve.

For the cyber security conscious business owner

Stepps is proud to be a Cloudflare partner and provide all of our website clients with the peace of mind that everything that can be done to protect their website is being done while also significantly boosting website page load speed. Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable – especially your website.

Stepps is also a trusted cyber-security training provider to real estate businesses around Australia.

For the discerning tech-minded people

All websites under management with Stepps are securely hosted with AWS (Amazon Web Services) in Sydney with the latest, fully supported, hosting software packages and optimised with the very latest website coding practises including Vue 3 – a javascript framework that delivers better website performance and scalability.

In closing…

Gone are the days when a website for your business remains static. A website can do (and be) a lot more than just a fancy online business card. It can be a lead-generating machine and so much more – if you want it to be.

We love working with forward-thinking real estate brands and this project was certainly one of our favourites. We like to be as creative and innovative as our clients allow us to be and we’d like to thank Todd, Sue and the team at Page & Pearce Real Estate for inviting our team to be an ongoing part of theirs.

Get started on your next website with Stepps.

Learn more about our approach to building real estate websites  >

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