We recently published this article to help you “Create Real Estate Market Reports In Seconds Using ChatGPT”. Now we’re going to take this a step further and show how you (or your team) can create an infinite number of AI-generated video market reports in just minutes, featuring YOU, that you can share with your followers and database contacts.
For reference, here’s the video we uploaded to HeyGen featuring our CEO, Josh Cobb, as a reference:
And here’s a snippet of the video HeyGen has created, based on the text we generated from ChatGPT, mirroring the mannerisms, voice, speaking patterns and style – but with the custom script we provided (a market update for the suburb of New Farm):
Interested to know how we did this? Continue reading for step-by-step instructions.
Here’s What You’ll Need
- ChatGPT Plus ($25 USD per month): This tool allows for robust data processing, including the ability to upload and analyse documents and statistical data.
- Market Statistics PDF: Essential data should be compiled into a PDF detailing current trends and statistics for a specific suburb, preferably sourced from a trusted source like CoreLogic, Pricefinder etc.
- Eleven Labs (plans starting from $5 USD per month): This platform allows you to clone your voice and use it to create audio files from any text. ElevenLabs will provide you with a certain ‘quota’ each month, depending on your account level. The longer your audio files, the more of your quota you will use.
- HeyGen (plans starting from $24 USD per month): This platform allows you to upload previously recorded videos of yourself and create new videos based on text. HeyGen provides a certain number of ‘credits’ each month, depending on your account level. The length of your videos will determine how many credits you will use to generate a video.
Step-by-Step Guide
Preliminary Considerations
Data privacy and security are paramount, especially when handling detailed data from third parties.
Checking Data Source Requirements
When you’re using third-party data, like that from CoreLogic or other real estate data providers, you must first confirm if there are specific prerequisites or conditions for using their data with AI technologies. This step ensures compliance with data usage policies and respects the terms of service agreements.
Safeguarding Data
As an additional safety measure, data providers might require you to adjust the settings of the AI tools you employ. This might include turning off features that allow AI models to learn from the data you input. Such precautions help prevent any unintended use of the data and ensure that proprietary information remains secure.
This approach not only safeguards the data but also aligns with ethical standards for data use, ensuring that all stakeholders maintain trust in how their information is handled and represented.
In ChatGPT, visit Settings > Data Controls
Before we start creating our video, we need to setup our account for ElevenLabs and HeyGen. This is a once-off process and you don’t need to follow these steps for subsequent videos that you would like to create in future.
We recommend following these steps on your computer and not on your mobile device.
Setting up your ElevenLabs account:
Step 1:
Ensure you have a paid ElevenLabs account set up before continuing. Once you have upgraded your account, navigate to the Voices page and upload 30 seconds of your own voice:
It’s important to note that you cannot upload/clone someone else’s voice without their permission. We recommend uploading clean, high-quality audio without any background noise. If you don’t have a good-quality microphone on your computer, use the built-in voice recorder app on your phone and upload the audio to your computer from there.
Step 2:
Retrieve your ElevenLabs API key. You will need these when setting up your HeyGen account next.
Do not give this API key to anyone else and store it securely (we recommend 1Password for storing all passwords, API keys, and other personal credentials).
Setting up your HeyGen account:
Step 1:
Ensure you have a paid HeyGen account set up before continuing. Once you have upgraded your account, navigate to the Video Avatar page and upload 2-5 minutes of a video you have previously created featuring you.
HeyGen will take you through a few very easy-to-follow steps to upload a video of yourself – either one that you’ve recorded previously or you can simply use your webcam if you’d just like to give it a try. HeyGen refers to these videos that you upload as “avatars”. Depending on your account, you can upload multiple ‘avatars’ – perhaps where you’re wearing different clothes, or you’re in a different setting.
Step 2:
To use your own voice in your videos, you’ll need to integrate your ElevanLabs account with your HeyGen account using the API key you create in the previous steps:
Now onto creating our video market update…
Step 1: Prepare Your Data
Organise your PDF to ensure it contains relevant and up-to-date market data such as property prices, market demand, rental yields, and other key metrics. Or, for a quicker solution, download a suburb statistics report via your subscription to CoreLogic RP Data or Pricefinder etc:
Source: CoreLogic RP Data
Source: CoreLogic RP Data
Step 2: Upload Your PDF and Prompt to ChatGPT
- Access your ChatGPT account on the paid plan.
- Use the file upload feature to select and upload your market statistics PDF.
- Add your prompt
Prompt example:
Please write me a 1-minute video script, without scenes, summarising the data in the attached suburb statistics report for New Farm. I will be sharing this video with local homeowners to establish myself as the trusted real estate expert in the area. Please attribute the data to the source, RP Data.
The result:
Step 5: Review and Edit
Ensure the script’s accuracy and tailor its content to resonate with both active buyers/sellers and the broader community. Also, AI audio generation still isn’t 100% accurate when interpreting certain words, phrases, dollar amounts or percentages.
So, for example, we recommend changing things like $800,000 to “800 thousand dollars”. Alternativley, you may wish to play around with your ChatGPT prompt to instruct it to spell out dollar amounts and keep percentages to one decimal point only. You’ll see what we mean when we get to the video shortly…
Step 6: Create Your Video in HeyGen
Navigate to the AI Studio in your HeyGen account:
Choose the Avatar that you set up earlier:
Click ‘Script’ and select your custom voice from your ElevenLabs account:
Paste in the script that you created with ChatGPT earlier:
Before processing the video, you can preview the audio first. And once you’re happy, click submit and your HeyGen video will start processing:
Important: Each time you preview your audio, it will use your ElevenLabs credits. And depending on how long your script/audio is, this could chew through quite a few of your monthly credits each time. So try and limit the number of edits you make. Your HeyGen credits won’t be used until you click “Submit” and accept:
Once you submit your video for processing, it will take roughly 5 minutes for a one-minute script. The longer your script, the longer it will take to create the video.
And again for reference…
Here’s the video we uploaded to HeyGen featuring our CEO, Josh Cobb:
And here’s a snippet of the video HeyGen created, based on the text we generated from ChatGPT:
Conclusion
It’s important to create content regularly to maintain front-of-mind awareness in the community. We all know that. But it’s hard to do when you’re busy listing and selling or just generally busy with everyday tasks.
That’s why leveraging AI tools like ElevenLabs and HeyGen to create high-quality content allows real estate agents not just to reach but engage a broader audience, planting seeds of trust and expertise today that will grow into tomorrow’s client relationships. This approach isn’t just about staying relevant; it’s about being proactive in a marketplace that values expertise and accessibility. By routinely generating and sharing detailed market reports, you demonstrate an ongoing commitment to providing value, regardless of whether someone is ready to enter the market immediately or simply staying informed.
The example we’ve shared about creating market reports serves dual purposes.
- They are pivotal in keeping your existing database engaged, and
- They play a crucial role in organic search strategies.
Well-crafted content that resonates with a broad audience boosts your website’s visibility and attractiveness to search engines, enhancing your digital footprint and drawing more visitors to your site.
Furthermore, as these reports accumulate over time, they build a rich repository of resources on your website. This library becomes a valuable tool for client education and a testament to your depth of knowledge, reinforcing your position as a market leader.
Think about the amount of time it takes you or your team to write great content, notwithstanding the time it takes to come up with the idea of what to write about – all of which takes you and your team away from face-to-face interactions with your clients and prospects.
Embracing these AI tools is about ensuring your team can focus on what they do best—building relationships and closing deals.
Disclaimer:
This article is for educational purposes only and is intended to provide general guidance on the use of AI tools for creating real estate market reports. Before implementing any of the strategies discussed, we strongly recommend conducting your own due diligence and considering the specific circumstances of your business. While AI tools like ChatGPT can significantly enhance efficiency and content quality, they do not replace the nuanced understanding and personal touch that a professional can provide. Users should be aware of the risks associated with data accuracy and relevance and are advised to review and edit all AI-generated content to ensure it meets the highest standards of accuracy and professionalism. We are not responsible for any direct or indirect repercussions that may arise from the use of information contained in this article. Always consult with a professional advisor or legal expert to ensure compliance with all applicable laws and industry regulations.
