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Gone are the days when a catchy signboard and a glossy brochure were the pinnacle of property marketing. Today, as we navigate through the AI hype, where the line between virtual and reality blurs, a new player has emerged on the scene, ready to revolutionise the way real estate agents showcase properties and create content.

Enter Eleven Labs: a cutting-edge AI platform that’s not just changing the game; it’s rewriting the rules.

What is Eleven Labs?

Eleven Labs provides an online service that enables users to generate natural-sounding audio from written content. This service is not confined to a single language or tone but extends across an impressive spectrum of languages and vocal styles, catering to a wide array of needs and preferences.

The platform harnesses advanced Generative Voice AI technology to produce audio that mirrors human speech with astonishing accuracy.

Whether you’re aiming to create content in a soothing whisper, a lively tone, or anything in between, Eleven Labs offers a diverse selection of voice profiles, including Nicole’s whispering tones, Fin’s energetic delivery, and Grace’s calming presence. This variety ensures that users can find the perfect voice to match their project’s mood and audience.

Voice cloning is another innovative aspect of Eleven Labs. This feature allows users to create a digital replica of a real human voice by uploading just 30 seconds of you (or someone else) talking, offering unparalleled opportunities for content creators to design captivating audio experiences. Whether for videos, podcasts, audiobooks, or other projects, the ability to clone and utilise personal or distinctive voices adds a new dimension to digital content creation. With this feature, you just need to make sure it’s either your own voice or you have consent from the other person to use their voice for your projects.

One of the most compelling features of Eleven Labs is its ability to generate spoken audio that’s virtually indistinguishable from human speech. This is achieved through a sophisticated AI model that captures the nuances of human intonation and inflection. The technology is capable of adjusting its output based on the context of the text, ensuring that the final audio feels natural and engaging.

For agents and marketing teams who require audio in multiple languages, Eleven Labs is a game-changer. Supporting 29 languages and a variety of accents, the platform empowers users to produce high-quality text-to-speech (TTS) audio in their chosen language. Furthermore, the VoiceLab feature opens up possibilities for creating unique synthetic voices, enhancing the personalisation and creativity of projects.

We’re quite confident that the first time you use Elevent Labs with a custom voice, whether it’s your own or someone who has allowed you to record their voice, it will blow you away.

How much does it cost?

First up, there’s the Free Plan. Perfect for those just dipping their toes into the world of text-to-speech, this plan lets you test out the speech synthesis, giving you a generous 10,000 characters per month. That’s roughly 10 minutes of speech! However, on the free version, if you’re thinking of using it for commercial purposes, you’d need to give a nod to Eleven Labs with an attribution.

For those who are looking for a bit more, the Starter Plan is where things get interesting. For just $1 USD in the first month and $5 USD in the subsequent months, you get a whopping 30,000 characters—that’s about 30 minutes of speech. This plan introduces the instant voice cloning feature. Imagine having a voiceover that sounds just like you without you uttering a word. Intriguing, right?

The example you’re about to see below, where we produced a listing description, used 1,800 characters. So a paid monthly subscription will let you produce a tonne of content.

What’s a practical example of how agents & marketing teams can use it?

If you’ve ever created a video for a listing, you’re well aware of the time and effort involved. From producing the script to briefing your videographer, or finding the perfect time that suits everyone to shoot the video… it’s a considerable amount of work. Not to mention the numerous takes required to get it right if the agent is presenting in the video.

This scenario is just one of the many ways Eleven Labs can streamline your workflow, allowing you to accomplish more in less time without sacrificing the quality of your marketing.

Once your property description is ready (and perhaps with the help of ChatGPT to expedite the process), simply upload it to Eleven Labs. Choose your custom voice, and within seconds, you’ll have an audio file ready for use in the listing video.

This approach eliminates the need for extensive preparations and scheduling for video shoots. Your videographer can proceed to shoot the video independently and overlay it with your narration, significantly reducing the production time.

Here’s an example we prepared while writing this article, using a custom voice we created with consent from a friend of the Stepps team:

Embracing the need for speed with AI

In an era where time is increasingly valued, the advent of AI technologies like Eleven Labs is revolutionising how real estate agents and marketing teams operate. It’s not just about doing things faster; it’s about enhancing the quality of the consumer experience without compromise. By leveraging AI tools, mundane tasks are streamlined, and time-consuming processes are simplified, allowing professionals to focus on what truly matters – engaging with clients face-to-face.

The integration of AI into property marketing, exemplified by the innovative use of Eleven Labs, demonstrates a broader shift towards efficiency and effectiveness. Agents and marketing teams are now equipped to produce high-quality content rapidly, ensuring that their listings stand out in a competitive market. Moreover, the flexibility and customisation offered by platforms like Eleven Labs mean that every piece of content can be tailored to reflect the unique qualities of a property and the personality of the agent.

The role of AI in shaping industry practices is undeniable. Tools like Eleven Labs not only expedite the content creation process but also open new avenues for creativity and personalisation. In doing so, they allow real estate professionals to devote more time to building relationships with their clients, reinforcing the value of personal interaction in a digital age.

In embracing these technologies, the real estate industry is setting a precedent for innovation, demonstrating how AI can be harnessed to enhance both efficiency and the quality of service. As we look to the future, the potential for AI to transform other aspects of real estate marketing and client engagement is vast, promising a landscape where technology and human expertise work hand in hand to achieve exceptional results.

Agents & Marketing teams: Learn how to leverage the latest AI marketing strategies

Digital & AI Marketing Masterclass is a full-day interactive workshop being held in Sydney, Melbourne, Adelaide, Perth and Brisbane (already 80% sold out!).

Go behind the scenes with Australia’s leading digital marketing strategists in real estate and learn, step-by-step, the digital and AI marketing strategies we use, working with Australia’s top agents. Most real estate training events might have one or two sessions on digital marketing and AI that only scratch the surface of the “why”. But this full-day workshop is dedicated 100% to the “how”.

You’ll receive actionable digital and AI marketing strategies that you can implement in your office straight away to grow your business and inspire your audience across every digital channel. You’ll get a detailed and proven system used by Australia’s leading agents and brands that consistently generates predictable results. And the best part? There’s no sales pitch at the end.

Click here to see for yourself below why over 1,000 agents attend our training events every year (and why many return with their teams!) to dominate their competitors online.

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