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9 minute read

It’s no secret: content is king.

But in the competitive world of real estate, constantly producing engaging, optimised content is a colossal task. This challenge is one every marketing manager and real estate agent grapples with. Enter ChatGPT – your ultimate content-creation co-pilot.

Consistency in content creation is demanding. You’ve got to generate compelling ideas that haven’t been rehashed a thousand times. You’ve got to craft that into a well-written, grammatically correct article. And then there’s the art and science of SEO – ensuring the article is peppered with the right keywords to make Google sit up and take notice. It’s enough to give even the most seasoned marketing professional a throbbing headache.

That’s where this article steps in. We’re going to show you how to leverage the power of AI to streamline your content creation process, from generating creative blog ideas to optimising for SEO. It’s not magic, it’s technology, and it’s about to make your life a whole lot easier.

Get ready to unlock the power of ChatGPT, and watch as your Google rankings soar. Buckle up, and let’s get started.

Step 1: Generating topics

The blank page. Every content creator’s nightmare. Staring at your screen, trying to will a fresh, engaging blog article into existence can feel like trying to squeeze water from a stone. It’s a common obstacle faced by many real estate agents and their marketing teams: the seemingly insurmountable challenge of continuously coming up with innovative content ideas that will resonate with your database.

Now, let’s dive into a tool that can be a godsend in such situations. Google’s Keyword Planner. If you’re not familiar with it, it’s an invaluable asset in your content creation arsenal.

It’s not just great for advertising campaigns, you can use it (for free) to find blog article ideas that people are already searching for on Google.

When you input terms related to your products or services, the Keyword Planner springs into action, providing you with hundreds of keyword ideas that people are actively using in their search queries on Google. These suggestions are not just mere words or phrases; they come accompanied by valuable data such as average monthly searches, competition level, and cost-per-click estimates.

In this example, we’re going to use the “Discover New Keywords” option:

You can discover new keywords by adding phrases such as real estate market [insert_suburb], property, real estate, interest rates, real estate agent or any other topic trending in your local area. You can also simply add your website, Google will provide you with search phrases and keywords that people are searching for on Google that relate to your business:

Google’s Keyword Planner tool then returns a list of phrases that you can sort via avg. monthly search volume:

Go ahead and download this list as a .csv file or into a Google Sheet (we’ll need this in the next steps):

Once you’ve downloaded your keywords, sort them by ‘Avg. monthly searches’:

Select the top 50 phrases and click copy:

Step 2: Crafting your article

In this step, we’re going to give ChatGPT a series of prompts to craft our blog article and provide all of the formatting we need to simply ‘copy and paste’ into our website.

Important: We strongly recommend upgrading to ChatGPT Plus ($25 USD per month) as the results will be far superior to the free version. You’ll see this in action below.

Prompt #1:

I am a real estate agent in [insert_location]. Here are some popular keywords associated with our local real estate market that I’ve obtained from Google’s Keyword Planner tool:

[insert your top 50 keywords from Google Ads Keyword Planner]

Give me ten ideas for blog articles that will help me rank on Google and will be helpful information for my database of contacts. 

If you don’t like the ideas that ChatGPT has generated for you, ask for some alternatives.

Prompt #1.1:

I don’t like any of these topics. Give me ten more topic ideas that are about the real estate market in [insert location] to consider.

Or, simply click “Regenerate response” to get additional suggestions:

Prompt #2:

Write this entire article, [insert your preferred title from the previous prompt]. Be sure to write the article in UK English. Please use markdown formatting to include titles, lists, and these internal links using keyword-rich anchor text. 

Step 3: Publishing your article

It’s time to copy and paste the content you’ve created with ChatGPT into your website as a new draft blog post. We’re stressing the word ‘draft’ here!

While ChatGPT is a potent tool for crafting compelling content, it is vital to remember it’s not an autopilot solution. Consider it your co-pilot, an invaluable assistant on your content creation journey. But remember, just like a co-pilot, ChatGPT requires direction and oversight.

As the pilot, you bring to the table your intimate knowledge of your brand’s unique voice, style, and values – elements that ChatGPT is still learning.

Take time to proofread the content generated by ChatGPT. This step is crucial to ensure the content aligns with your brand’s tone and values. The AI does a fantastic job at structure, grammar, and SEO optimisation, but the subtleties of your brand’s voice and message may need your fine-tuning. So, cross-check for consistency in style, and tweak where necessary to ensure the content resonates authentically with your audience and preserves your brand’s identity.

Remember, you’re in control. ChatGPT is an advanced tool that saves you time and does the heavy lifting, but the direction, instruction, and final polish should always be yours. Use it to your advantage, but don’t forget the human touch in your content creation process – after all, it’s your brand, your voice.

Once you’re happy that the article is aligned to your brand voice,

Step 3.1 (Optional): Pad your article with more visuals and internal linking

Enhancing your articles with rich media such as images and video embeds doesn’t just ‘pad out’ your content, it injects life into it, transforming your blog from a monotonous text to a visually dynamic narrative. Engaging visuals act as the stage set for your text, keeping your readers hooked while breaking up large blocks of content. However, a crucial aspect to remember is copyright – always ensure you have the required permissions or licenses to use any images or videos before integrating them into your article.

Beyond providing a visual feast, you can further supercharge your article’s SEO potential by leveraging the power of internal linking. This isn’t just a handy technique, but an integral part of an effective SEO strategy. By hyperlinking select phrases or sections of your blog post to related articles you’ve previously created, you’re essentially creating a network of interrelated content within your website. Known as ‘internal linking’, this strategy not only provides your readers with more in-depth information, but also improves the visibility and indexing of your pages in Google’s search algorithms.

In addition to this, internal linking helps distribute the ‘link juice’ – SEO value of your pages – across your site, potentially improving the search engine rankings of other pages. But remember, moderation is key – excessive internal linking could come across as spammy to both your readers and Google’s algorithms. So, be sure to use this strategy judiciously, creating links that are organic and beneficial to your readers.

Step 4: Promote your article

Creating a blog article and simply hoping for the best is much like casting a message in a bottle into the sea – there’s a slim chance it might wash up on the right shore, but relying on such luck is not a solid strategy. The ‘publish it and they will come’ mindset is outdated in our digitally-connected world. Producing high-quality content is only half the battle won; the other half is ensuring it reaches your target audience. This is where strategic promotion comes into play.

Promoting your blog article should be an integral part of your content marketing strategy. In fact, some marketers follow the 80/20 rule, spending 20% of their time on content creation and a whopping 80% on promotion. This underscores the importance of not just pushing your content into the digital world but making sure it gets seen, read, and shared.

Here are some key channels to consider when promoting your blog articles:

  1. Email Newsletters: If you have a mailing list, use it. An email newsletter is a direct line to your audience, and including links to your latest blog articles can drive significant traffic.
  2. Social Media: Harness the power of platforms like LinkedIn, Facebook, Twitter, and Instagram. Craft engaging posts with a snippet of your blog content and a link to read more. If the budget allows, consider paid promotions for greater reach.
  3. SEO: Search engine optimisation isn’t just about creating content; it’s also about promoting it. Using the right keywords, meta descriptions, and tags can increase the visibility of your blog articles on search engine results.
  4. Guest Blogging and Collaboration: Collaborate with influencers or other businesses in your niche. Guest posts on their sites or blogs can lead to beneficial backlinks, and you can return the favour for mutual growth.
  5. Forums and Online Communities: Sharing your blog articles on platforms like Reddit or industry-specific forums can increase visibility. Make sure to provide value and context, and not just drop links, which might be seen as spammy.

Remember, it’s not just about spreading your content far and wide but also about reaching the right people. Understand your target audience, their online behaviour, and the platforms they frequent, and tailor your promotional strategy accordingly. Each article is a valuable piece of content, and maximising its reach is critical for your brand’s digital success.

Summing up…

Without great content, your marketing and advertising are only ever targeting people at one end of the sales funnel. Content brings people into the top of your funnel (and nurtures them once they become a client).

Navigating the content creation maze in the real estate industry doesn’t have to be a daunting endeavour. With the right tools at your disposal and a strategic approach, it can become a rewarding journey. As you’ve seen in this article, ChatGPT can be your trusted co-pilot in generating engaging, optimised blog content that not only attracts but retains your audience’s attention.

However, creating great content is just one piece of the puzzle. Your SEO efforts need to extend beyond writing and into strategic promotion. Effective promotion helps ensure that your articles reach the right eyes and ears, translating into increased brand visibility and credibility in the competitive digital landscape.

In essence, the synergy of content creation, SEO optimisation, and targeted promotion holds the key to unlocking the true potential of your blog. By leveraging these strategies, you can ensure your content works for you, boosting your brand’s online presence, fostering engagement, and ultimately driving growth in your real estate business.

Remember, while AI is a powerful tool, it should not replace your voice, your vision, or your brand’s unique story. Think of AI as your co-pilot, a tool to help you elevate your content, streamline your processes, and reach for the stars.

After all, you’re the captain of your ship – and with the right co-pilot, there’s no limit to where you can go.

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