Skip to main content
3 minute read

OpenAI, the creators of ChatGPT, is releasing a new tool that can generate videos from text prompts, called Sora.

Inspired by the Japanese term for “sky”, this AI innovative model is designed to generate realistic videos up to one minute in length, meticulously following the user’s detailed specifications regarding both the content and stylistic approach. The significance of Sora extends to its ability to transform a static image into a video or to augment existing footage with additional content.

For real estate agents, the introduction of Sora presents a remarkable opportunity to revolutionise property marketing and client engagement strategies. Imagine creating bespoke video tours of properties, narrated walkthroughs tailored to client preferences, or even simulating different times of the day or decorating styles within the same property. This tool’s ability to adhere to specific stylistic instructions means agents can craft highly personalised and engaging content that resonates with potential buyers or tenants, thereby enhancing the visual appeal and marketability of listings.

OpenAI’s commitment to advancing AI’s understanding of the physical world in motion aligns with the real estate industry’s need for innovative solutions that enhance virtual interaction with spaces. Agents could potentially leverage Sora to solve complex visual representation challenges, offering a more immersive and interactive property viewing experience that transcends traditional photography or video tours.

The initial access to Sora is limited to a select group of researchers and video creators tasked with rigorously testing the model for compliance with OpenAI’s strict content creation guidelines. These guidelines are designed to ensure the generated content remains free from extreme violence, sexual content, hateful imagery, celebrity likenesses, or copyright infringement. This approach underscores the potential for responsible and creative use of AI in real estate marketing, ensuring content remains appropriate and inclusive.

As the real estate industry continues to evolve with digital innovations, tools like Sora offer a glimpse into the future of property marketing. The ability to create dynamic, engaging, and highly personalized video content could significantly enhance the way agents connect with clients, showcase properties, and differentiate themselves in a competitive market. While Sora’s current availability is restricted, its development and potential applications suggest a promising horizon for real estate professionals keen on embracing cutting-edge technology to elevate their marketing efforts and client engagement.

Agents & Marketing teams: Learn how to leverage the latest AI marketing strategies

Digital & AI Marketing Masterclass is a full-day interactive workshop being held in Sydney, Melbourne, Adelaide, Perth and Brisbane (already 50% sold out!).

Go behind the scenes with Australia’s leading digital marketing strategists in real estate and learn, step-by-step, the digital and AI marketing strategies we use, working with Australia’s top agents. Most real estate training events might have one or two sessions on digital marketing and AI that only scratch the surface of the “why”. But this full-day workshop is dedicated 100% to the “how”.

You’ll receive actionable digital and AI marketing strategies that you can implement in your office straight away to grow your business and inspire your audience across every digital channel. You’ll get a detailed and proven system used by Australia’s leading agents and brands that consistently generates predictable results. And the best part? There’s no sales pitch at the end.

Click here to see for yourself below why over 1,000 agents attend our training events every year (and why many return with their teams!) to dominate their competitors online.

Close Menu