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Jacob Aldridge

Jacob Aldridge is a Business Speaker and International Coach with Shirlaws. Jacob has spent the past fourteen years developing experience in multiple industries, and at all stages from startup to exit. More than 250 clients in Australia, Asia, Europe, and the UK (where he was based 2010-12) have benefited from his creative workplace training and energetic business coaching.

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Tips For Improving Client Loyalty In Real Estate

Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank,…

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Understanding Your Role As A Leader

If you don’t understand your role as a leader, your business will be rudderless. People who run businesses use various titles. In the real estate industry the term principal is still common. Working across various industries, the most common titles…

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Innovating The Role Of The Real Estate Principal

by Linzi Boyd, reproduced with permission from We tend to reserve the term “innovation” for advancing a design, brand or product. Until now, it’s been rare to consider the concept when developing internal business systems or evolving a specific…

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Innovating Your Real Estate Business

By Darren Shirlaw & Jacob Aldridge In 2014, innovation is the new business imperative. We have clearly moved beyond talking (complaining?) about the GFC. Yet the remnants of those years are still lingering, even as property values grow and agencies…

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