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Jacob Aldridge

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Understanding Your Role As A Leader

If you don’t understand your role as a leader, your business will be rudderless. People who run businesses use various titles. In the real estate industry the term principal is still common. Working across various industries, the most common titles…

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Innovating The Role Of The Real Estate Principal

by Linzi Boyd, reproduced with permission from We tend to reserve the term “innovation” for advancing a design, brand or product. Until now, it’s been rare to consider the concept when developing internal business systems or evolving a specific…

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Innovating Your Real Estate Business

By Darren Shirlaw & Jacob Aldridge In 2014, innovation is the new business imperative. We have clearly moved beyond talking (complaining?) about the GFC. Yet the remnants of those years are still lingering, even as property values grow and agencies…

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