Josh Cobb is the founder and CEO of Stepps - A real estate web design company, digital marketing trainer and strategy advisor to Australia's top real estate brands and individual agents.
Marketing in real estate is often dismissed as a necessary evil—a relentless cost that gnaws away at profits, particularly when market conditions tighten. But what if we could flip this outdated paradigm on its head? What if your marketing department…
Real estate professionals find themselves at a critical juncture. The imminent changes to Australia’s privacy laws and global shifts in data handling practices are set to alter how businesses fundamentally interact with and use customer information. First-party data is at…
Recent research indicates a significant shift in internet search behaviour among Generation Z. While some real estate marketers and coaches suggest focusing solely on social media, the data presents a nuanced picture, especially for service-based industries like real estate in…
Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…
AI is everywhere—transforming businesses and redefining industries, and it’s knocking on real estate’s door with promises of a revolution. But here’s the real question for every real estate agent out there: Are you buying into the hype, or are you…
In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…
AI has undeniably become a buzzword in the real estate industry, reminiscent of the early days of social media when its impact was both promising and yet to be fully understood. Today, AI offers a broad spectrum of applications, from…
Our industry’s relationship with online property portals stems way back to 1995 when a little website called realestate.com.au came along. It wasn’t pretty at the time (check out the image below) and comments echoed the halls of conferences and office…
Imagine you’re a homeowner thinking of selling. Where do you start? Like many of us today, you’d likely reach for your smartphone and type “best real estate agents near me”. The intent behind such a search is powerful. People who…
In the hustle and bustle of the digital age, where clicking a mouse or tapping a screen has often replaced face-to-face interactions, a quiet revolution is taking place in Australia’s real estate market. New data from our social media advertising…
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