Imagine you’re a homeowner thinking of selling. Where do you start? Like many of us today, you’d likely reach for your smartphone and type “best real estate agents near me”. The intent behind such a search is powerful. People who…
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In the hustle and bustle of the digital age, where clicking a mouse or tapping a screen has often replaced face-to-face interactions, a quiet revolution is taking place in Australia’s real estate market. New data from our social media advertising…
What do car detailing and real estate have in common? On the surface, not much. You might think they’re worlds apart, but a 40-second video message I received recently from a YouTube star dramatically underscored a truth I’ve long suspected:…
In the era of digital transformation, web scraping by artificial intelligence (AI) models like ChatGPT has become a subject of ethical debate and growing concern for businesses, especially in the real estate sector. A recent incident has thrown these ethical…
Real estate is a visual industry. Even if they aren’t thinking of buying or selling, Australians love looking at property. We talk about it at BBQs and the school pick-up, sporting events or in passing by. In the marketing departments…
In the digital realm of real estate marketing, one term should be at the forefront of every estate agent’s mind: scrutiny. As businesses, we’re constantly bombarded with data and numbers to woo us into different marketing avenues. REA is a…
In today’s digital age, Australian real estate agents are frequently met with impressive promises of reach and impressions by software providers, ratings and review websites, marketing companies and our major portals. At every corner, these providers flash alluring metrics –…
It’s no secret: content is king. But in the competitive world of real estate, constantly producing engaging, optimised content is a colossal task. This challenge is one every marketing manager and real estate agent grapples with. Enter ChatGPT – your…
It is beyond a doubt that AI (Artificial Intelligence) is reshaping the way we operate and interact, and there’s no shortage of hype around it right now. AI in real estate is not just about flashy new tools and advanced…
Earlier this month, Google previewed what could be one of the largest changes to the search engine in its history – a radical shift that could compel brands to overhaul their entire digital marketing strategies given Google’s dominance in the online…
