Josh Cobb

Author: Josh Cobb

Phone Number: 0427 184 183

Email Address: josh@stepps.com.au

Stepps was founded by Josh Cobb in 2014. Josh has advised more than 100 brands since starting the company and hundreds of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top performing real estate agents and teams, and travels the globe with several international speaking engagements each year.

Recently, Josh was named as a finalist in the 2017 REB Awards for Industry Thought Leader of The Year and the winner of  Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events.

In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcast, training events, email and webinars.

Building The Real Estate Agent Brand vs. The Agency Brand

Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…

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Don’t Build Your Entire Digital Marketing House On Rented [Facebook] Land

If you follow digital marketing trends, you’re probably familiar with a popular mantra that is used time and time again by the worlds most effective digital marketers: “Don’t build your house on rented land.” How’s that for a real estate…

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Dodgy SEO Companies: What Real Estate Businesses Need To Know

You’ve heard a lot of people tell you that SEO is important right now because internet use is the highest it’s ever been. In fact, you’ve probably been flooded with emails and phone calls from SEO companies trying to sell…

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Big Changes To Facebook Advertising For Real Estate

Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…

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4 Reasons Why People In Real Estate Fail At Social Media

The amount of information available to real estate professionals today about their competitors, community, clients and prospects is staggering. Just like RP Data, PriceFinder and others who provide real estate data, Facebook affords you access to personal data that can dramatically move…

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Is Your Real Estate CRM A Leaky Bucket? [1 MIN VIDEO]

  We get asked almost daily, “What is the best real estate CRM”? My response? The best CRM is the one that you use. CRM stands for Client (or Contact/Customer) Relationship Management, but it’s mystifying just how few real estate…

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9 Digital Marketing Tools Every Real Estate Business Needs in 2020

Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…

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Real Estate Advertising: Where Is Our Industry Heading?

The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…

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REAL ESTATE CASE STUDY: A Valuable Lesson In Lead Generation

For some real estate businesses and individual agents, their website is a lead generating machine. For others, their website is more like a static online brochure that yields little to no results. Some treat their website as the most important…

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Facebook Ads vs Google Ads: Which Is Best For Real Estate?

Australian brands spent $9bn dollars on digital advertising in 2019. Yes… you read that right… $9bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…

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