So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
What is retargeting? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your listings, profile and content in front of clients and prospects who have already been to your website. For most websites,…
There’s no denying it – Facebook is a powerful advertising tool for real estate. In the olden days, you had to pay thousands to media companies to reach their audience. Now, with Facebook’s advertising capabilities, you can promote your listings…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place. In this article…
If you know me, you’re probably familiar with a popular phrase in digital marketing circles that I’ve become quite fond of and use time and time again: “Don’t build your house on rented land.” How’s that for a real estate…
Every day, real estate businesses and individual agents fight for market share, the attention of their prospects, and sales. Sadly, in the eyes of many consumers, every real estate business does the same thing and only the strongest brands survive and thrive. Among…
Your ultimate goal when it comes to prospects is, naturally, to move them through the sales funnel. Whether you’re actively searching for potential real estate clients via social media, community events, etc. or reviewing potential customers as they trickle in…
Let’s take a trip back in time to 2004. It was a Leap Year to start, and for all intents and purposes, the year Facebook was introduced to the public at roughly 8 features strong. No Business Pages, no private…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
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