Every day, real estate businesses and individual agents fight for market share, the attention of their prospects, and sales. Sadly, in the eyes of many consumers, every real estate business does the same thing and only the strongest brands survive and thrive. Among…
Your ultimate goal when it comes to prospects is, naturally, to move them through the sales funnel. Whether you’re actively searching for potential real estate clients via social media, community events, etc. or reviewing potential customers as they trickle in…
Let’s take a trip back in time to 2004. It was a Leap Year to start, and for all intents and purposes, the year Facebook was introduced to the public at roughly 8 features strong. No Business Pages, no private…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
The internet is a vast pool of memes, photos, and information—available at our fingertips at any given moment. While accessible to all, it’s easy to forget that we can’t just use any photo, video, or infographic without crediting its creator….
It’s no secret that Facebook is a crowded platform. While the old Facebook might not be the coolest social channel on the block, it’s still a vital piece of the social puzzle for real estate agents looking to expand their…
Video duration: 3min 11sec If you send enough email campaigns, you’ll inevitably run into spam filter issues – meaning, your emails won’t reach the inbox of your clients and prospects. According to ReturnPath, about 21% of permission-based emails end up…
Audit your social media presence. What do you see? If the answer doesn’t involve a strategic approach to LinkedIn—or any approach at all for that matter—it’s time to rethink your social media efforts. While it may seem like less of…
Video duration: 10min 9sec The power of Facebook is hard to ignore, especially if you’re looking for new ways to sell property and earn attention from buyers and sellers alike. Facebook Ads give real estate agents a whole new way…
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