By now you’ve probably heard about the big news of the day… Facebook has seemingly thrown their toys out of the cot and is blocking Australian users from reading and sharing news on its platform in objection to the Australian…
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Some real estate agents have long believed that the key to marketing on Facebook is to use a personal Profile over a business Page. Why? Well, I don’t know really. But some agents have told us it’s because someone told…
The latest software iOS update from Apple (iOS 14) ushered in a whole new set of privacy features. One feature, in particular, is set to have a significant impact on real estate agents and businesses who rely on Facebook advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. But in many real estate businesses, marketing and sales still operate as separate entities. I’ve spent most of my working life in real estate,…
Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
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