OpenAI has recently introduced SearchGPT, a prototype of new AI search features designed to revolutionise how we find and interact with information online. This innovative approach to search could potentially challenge the dominance of traditional search engines. Understanding this new…
“There are two types of companies: those that have been hacked, and those who don’t know they have been hacked.” This sobering statement from John Chambers, former CEO of Cisco Systems, underscores a critical reality in our digital age: cyber…
You’ve no doubt heard the old saying “Good, Fast, Cheap… Pick Two”. Well, gone are the days when “Fast” was an option. A recent consumer research study found that two-thirds of consumers say speed is more important than price. So…
In a surprising turn of events, Google has just announced it will not phase out third-party cookies in Chrome as planned. This decision marks a significant shift from the strategy we reported earlier this year, where we discussed the impending…
If you’re already familiar with ChatGPT, you might be interested to know about its rival, Claude 3. According to its creator, Anthropic AI, Claude 3 has achieved “near-human” capabilities in various cognitive tasks. It’s a bold claim. Let’s explore what…
In recent months, our security systems have observed a worrying and increasing trend that could pose a significant risk to real estate businesses that aren’t prepared: an unusually high volume of requests from Australian-based actors scraping listing data from various…
We recently published this article to help you “Create Real Estate Market Reports In Seconds Using ChatGPT”. Now we’re going to take this a step further and show how you (or your team) can create an infinite number of AI-generated…
Over the past 10 years, the word “best” has become increasingly prevalent in Google searches, reflecting a shift in user behaviour. Consumers are no longer just looking for options; they want the best option available. This trend is especially significant…
How long does it take your team to respond to someone who has requested an appraisal of their property? If you can say that it takes less than three days, you’re outperforming the industry average. Congratulations! That’s right. The industry…
Email has been and continues to be an absolutely essential marketing channel for real estate agents, for everything from listing alerts to audience segmentation to newsletters and more. In fact, email drives an ROI (return on investment) of $36 for…
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