Australian brands spent $13bn dollars on digital advertising in 2021. Yes… you read that right… $13bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with and consider as…
Tech upgrades and digital skills training emerged as key points of the 2022-2023 federal budget, thanks to two new tax deductions proposed by the Morrison government. Small business owners (those with an annual turnover of less than $50 million) will receive…
“Thanks for visiting 123 Smith Street. For more information or to make an offer, please click here!” It’s the stock standard SMS that pings tens of thousands of mobile phones every Saturday. And it’s a huge missed opportunity for…
As a real estate professional, it’s not unusual for one thing to continually pop up in your mind — money. When you’re running your own business, you’re responsible for bringing in the revenue that pays your bills, your salary…
When a customer sits down to eat at a restaurant, slow service from the waiter often results in poor Google reviews and fewer future customers. Similarly, slow site speed can result in poor search engine rankings, lower overall site traffic,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
70% of the buyer’s journey is complete before a prospect even reaches out to a salesperson. You may have heard this popularly quoted statistic before which says that what we know to be called “marketing” dictates 70% of the sales…
One of real estate’s most outstanding performers, Ben Collier began his career in 1993 and since then has become one of Sydney’s top sales agents specialising in the Eastern Suburbs. Ben consistently achieves outstanding results for his clients and continues…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
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