Which CRM should we use? It’s a question our team is asked almost daily! With so many options to choose from, how can you be sure that your investment in a new CRM platform is going to deliver efficiency and…
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“The main thing you always want, every day, is listing leads.” – Chris Hanly OAM, First National Byron Bay Real estate agents are always looking for leads. And so they should be. However, many agents fail at lead generation because…
It doesn’t matter if it’s Facebook, Instagram, TikTok, LinkedIn or even Twitter… social media marketing just doesn’t work for most real estate agents. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only…
Which real estate marketing or sales channel do you think has the highest return on investment? Email? Social media? Billboards? Letterbox drops? SEO? There are literally thousands of channels available to real estate agents today to market their brand, listings…
Most of us don’t even think about choosing a search engine to use. We simply just “Google it.” With over 85% market share, Google is the most popular search engine by far and for good reason. They have spent a…
Each day, Google usually releases one or more changes designed to improve its search results. Most updates aren’t all that noticeable but Google says these regular updates “help us incrementally continue to improve the experience for searchers”. But every so…
“Australian organisations are encouraged to urgently adopt an enhanced cyber security posture. Organisations should act now and follow ACSC’s advice to improve their cyber security resilience in light of the heightened threat environment.” This ominous warning from the Australian Cyber…
Australian brands spent $13bn dollars on digital advertising in 2021. Yes… you read that right… $13bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with and consider as…
Tech upgrades and digital skills training emerged as key points of the 2022-2023 federal budget, thanks to two new tax deductions proposed by the Morrison government. Small business owners (those with an annual turnover of less than $50 million) will receive…
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