The latest software iOS update from Apple (iOS 14) ushered in a whole new set of privacy features. One feature, in particular, is set to have a significant impact on real estate agents and businesses who rely on Facebook advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
Creating a powerful real estate brand is a slow climb. As you keep working towards the summit, you learn things that might change your path and strengthen your stance. For Molenaar + McNeice, a brand who has indeed climbed the…
Technology changes fast, and real estate website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and clichéd in recent years. The last thing you want as people…
The cornerstone of Warwick Williams Real Estate’s philosophy remains the same as when the firm was established in the 1970s… To deliver a specialist service to the community focused on the dual goals of integrity and results. And when it…
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. But in many real estate businesses, marketing and sales still operate as separate entities. I’ve spent most of my working life in real estate,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
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