Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
Here’s the rub… Many real estate websites look pretty but underperform massively when it comes to generating more leads, sales and ideal clients. Websites are a big investment for any business – both in terms of the time required to…
On a sunny Saturday morning back in March, I took my 4-year-old son to his first-ever auction just a few doors up from our home. He wondered what all the “flappy-flags” were for and why so many people were in…
The average user spends 88% more time on a web page that contains a video. Here’s another impressive stat for you: The average conversion rate (someone filling in a form or calling a business) for websites using video is 4.8%, compared…
DL cards, letterbox drops, bus stops, billboards, bulk email/sms… There are two by-products of all the “traditional” forms of marketing in real estate: an occasional home run, and many strikeouts. But this is what we’ve been taught about how marketing…
Marketing at a time like this is a different ballgame. It’s not about grabbing attention. It’s about holding it. Nothing we do matters unless people actually stick around. When it comes to digital – Facebook, LinkedIn, Instagram, Twitter, Snapchat,…
“What do we need to do about our digital marketing at a time like this?” This is a question we’ve received every day recently. If you worked through the GFC in a real estate business (myself included), you will remember…
Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
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