Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
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If you follow digital marketing trends, you’re probably familiar with a popular mantra that is used time and time again by the worlds most effective digital marketers: “Don’t build your house on rented land.” How’s that for a real estate…
Digital marketing, especially Search Engine Optimisation (SEO), has become an important part of doing business online. SEO enables small businesses to compete with big companies. Good local SEO strategies can ‘level the playing field’ on Google Search, and when done…
Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…
The amount of information available to real estate professionals today about their competitors, community, clients and prospects is staggering. Just like RP Data, PriceFinder and others who provide real estate data, Facebook affords you access to personal data that can dramatically move…
We get asked almost daily, “What is the best real estate CRM”? My response? The best CRM is the one that you use. CRM stands for Client (or Contact/Customer) Relationship Management, but it’s mystifying just how few real estate…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising Today, there are thousands of marketing channels you can have a presence on…
He is known for his pioneering approach to real estate marketing which marries traditional methods such as print and signboard with disruptive new technologies, including digital and social media. Josh Hart’s reputation as one of the most dynamic young agents…
Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…
The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…
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