Yes, it looks like Instagram has pulled a veil over the number of likes your content gets — at least for followers. Earlier this year, the social media company rolled out the beta feature in Australia, among a select number of…
After reading the headline, I know what you’re thinking… “we don’t have near the budget to compete with the portals. You must be smoking something!” Well, you’re probably right (except for the smoking part). In 2018, our two major portals…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
Several years ago, Gartner predicted that, by 2020, businesses would manage 85% of customer interactions without involving a person. AI-powered chatbots were central to that prediction. A more recent prediction from Gartner hedged on humanless customer service but nonetheless anticipates that, in just over a…
Anyone under the age of about 25 would likely be confused when someone mumbles the words ‘MSN Messenger’. But for those of you of a similar age to myself, it likely conjures up feelings of nostalgia – late nights talking…
There are three types of potential clients for your business who are browsing the internet while you’re reading this post: People who are thinking of selling their home right now and want to speak to an agent People who are…
In the sought-after coastal town of Byron Bay, First National Real Estate has carved out an outstanding reputation. Over the past 30 years, it has grown to become not just the leading agency in the region, but First National’s leading…
Di Jones Real Estate has been in the industry headlines quite a bit lately – for all the right reasons… From their rapidly growing market share to adding some of Sydney’s top agents to their team, Di Jones has gone from…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
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