Apple’s next software update spells trouble for email marketing. Apple’s war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If real estate agents and marketing teams thought the iOS 14 update was bad,…
As marketers, we have all been able to benefit greatly from platforms such as Google and Facebook over recent years by targeting advertising to people based on the intimate data these platforms collect about their users. We can target advertising…
Off-market sales are on the rise. What was once just industry jargon is now becoming mainstream discussion among real estate buyers and sellers, partly because of the desire from vendors to reduce their advertising costs and keep their property hidden…
New tools with old fashioned rules. For 15 years, Harcourts Solutions have been working to help clients and agents achieve success. And the proof is in the pudding, with multiple awards including #1 Harcourts office in Brisbane, #2 Harcourts office…
Most real estate agents are burning cash on Facebook. They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30, which might…
Once Twitter and Facebook announced the banning of Donald Trump on their platforms in 2020, virtually every major social media platform has put a ban on Mr Trump for “violating their terms of service.” Twitter stated: “After close review of…
If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality is quite the opposite. While social media is (and should be) certainly in…
The real estate agent selection journey demands a new model. In the last decade, the internet and social media have rewritten almost everything you knew about sales and marketing. Your sales teams no longer just cold calls prospects or past…
Have you redesigned your website recently? Are you in the process of doing so? Or are you just looking for new ideas to improve your existing website? Building a new website is a massive undertaking for everyone on your team….
You don’t become the largest independent real estate agency by chance. In just 10 years, Harris has grown to become the largest independent Real Estate Agency in South Australia. A respected, innovative agency spanning five boutique local offices with unrivalled…
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