Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
Here’s the rub… Many real estate websites look pretty but underperform massively when it comes to generating more leads, sales and ideal clients. Websites are a big investment for any business – both in terms of the time required to…
On a sunny Saturday morning back in March, I took my 4-year-old son to his first-ever auction just a few doors up from our home. He wondered what all the “flappy-flags” were for and why so many people were in…
The average user spends 88% more time on a web page that contains a video. Here’s another impressive stat for you: The average conversion rate (someone filling in a form or calling a business) for websites using video is 4.8%, compared…
DL cards, letterbox drops, bus stops, billboards, bulk email/sms… There are two by-products of all the “traditional” forms of marketing in real estate: an occasional home run, and many strikeouts. But this is what we’ve been taught about how marketing…
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