Traditionally seen as playing second fiddle to major property portals in terms of ad spend, social media’s role in real estate marketing is rapidly transforming. Recent data illustrates just how many enquiries and open home attendances can be attributed directly…
In an age where digital transformation is at the forefront of every industry, the real estate sector is increasingly becoming a target for sophisticated cyber threats. This report, drawing from real estate industry cyber data as well as the Australian…
Imagine you’re a homeowner thinking of selling. Where do you start? Like many of us today, you’d likely reach for your smartphone and type “best real estate agents near me”. The intent behind such a search is powerful. People who…
In the hustle and bustle of the digital age, where clicking a mouse or tapping a screen has often replaced face-to-face interactions, a quiet revolution is taking place in Australia’s real estate market. New data from our social media advertising…
In a landscape where the stakes are high and customer demands are ever-evolving, it’s essential for businesses to continually adapt and innovate. This notion rings especially true in the real estate industry, where the balance between timeless expertise and modern…
Google is tightening the reins on email marketing practices, and these changes are particularly relevant for real estate agents in Australia who rely on email campaigns to reach prospective homebuyers and sellers. Effective from February 2024, Google’s new policies focus…
When it comes to lead generation in the real estate industry, one size definitely does not fit all. Often, property management teams are saddled with strategies that are better suited for the sales department, failing to recognise the distinctive requirements…
In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…
What do car detailing and real estate have in common? On the surface, not much. You might think they’re worlds apart, but a 40-second video message I received recently from a YouTube star dramatically underscored a truth I’ve long suspected:…
In the era of digital transformation, web scraping by artificial intelligence (AI) models like ChatGPT has become a subject of ethical debate and growing concern for businesses, especially in the real estate sector. A recent incident has thrown these ethical…
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