Digital advertising represented 53.2% of Australia’s $16.6bn ad spend in 2018. Yes… you read that right… $16.6bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent…
Marketing online is harder (and more expensive) than it’s ever been. Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
The Facebook merge has started. The social media giant’s move to integrate its trifecta of apps — Facebook, WhatsApp, and Instagram — is beginning with its rebranding in Google Play and Apple’s app store. The new app names? “Instagram from…
Yes, it looks like Instagram has pulled a veil over the number of likes your content gets — at least for followers. Earlier this year, the social media company rolled out the beta feature in Australia, among a select number of…
After reading the headline, I know what you’re thinking… “we don’t have near the budget to compete with the portals. You must be smoking something!” Well, you’re probably right (except for the smoking part). In 2018, our two major portals…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
Several years ago, Gartner predicted that, by 2020, businesses would manage 85% of customer interactions without involving a person. AI-powered chatbots were central to that prediction. A more recent prediction from Gartner hedged on humanless customer service but nonetheless anticipates that, in just over a…
Anyone under the age of about 25 would likely be confused when someone mumbles the words ‘MSN Messenger’. But for those of you of a similar age to myself, it likely conjures up feelings of nostalgia – late nights talking…
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