Often when we hear the word disruption, we immediately think about companies like Uber or Airbnb. If you’ve been to a conference or seminar in the past few years, you’ve likely heard a speaker use these companies as examples in…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Marketing today, especially online, is harder than it’s ever been before and things are changing so fast. A lot of real estate businesses just like yours know they need help keeping up with that rate of change so they’re turning…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
Have you ever looked at your competitor’s social media channels and thought, “Wow! They’re killing it. We really need to get better at social media”. Or on the contrary, have you thought to yourself, “We get way more engagement than…
“All press is good press.” “There is no such thing as bad publicity.” These are sayings popularised by PR agencies, forever spinning stories to clients in their favour. The idea behind this is that anyone talking about your brand (even…
As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media or email, and so on — your website serves as that final destination. It’s the…
Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
In 2017, the number of emails sent worldwide per day was projected at 269 billion. That’s right. 269 billion emails per day. This means that while most professionals will name email as their favourite mode of communication, whether they actually…
“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
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