DL cards, letterbox drops, bus stops, billboards, bulk email/sms… There are two by-products of all the “traditional” forms of marketing in real estate: an occasional home run, and many strikeouts. But this is what we’ve been taught about how marketing…
Marketing at a time like this is a different ballgame. It’s not about grabbing attention. It’s about holding it. Nothing we do matters unless people actually stick around. When it comes to digital – Facebook, LinkedIn, Instagram, Twitter, Snapchat,…
“What do we need to do about our digital marketing at a time like this?” This is a question we’ve received every day recently. If you worked through the GFC in a real estate business (myself included), you will remember…
Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
![Don’t Build Your Entire Digital Marketing House On Rented [Facebook] Land](https://cdn.stepps.com.au/wp-content/uploads/2020/02/20120134/Don%E2%80%99t-Build-Your-Digital-Marketing-House-On-Rented-Facebook-Land.jpg)
If you follow digital marketing trends, you’re probably familiar with a popular mantra that is used time and time again by the worlds most effective digital marketers: “Don’t build your house on rented land.” How’s that for a real estate…
Digital marketing, especially Search Engine Optimisation (SEO), has become an important part of doing business online. SEO enables small businesses to compete with big companies. Good local SEO strategies can ‘level the playing field’ on Google Search, and when done…
Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…
The amount of information available to real estate professionals today about their competitors, community, clients and prospects is staggering. Just like RP Data, PriceFinder and others who provide real estate data, Facebook affords you access to personal data that can dramatically move…
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