There are three types of potential clients for your business who are browsing the internet while you’re reading this post: People who are thinking of selling their home right now and want to speak to an agent People who are…
In the sought-after coastal town of Byron Bay, First National Real Estate has carved out an outstanding reputation. Over the past 30 years, it has grown to become not just the leading agency in the region, but First National’s leading…
Di Jones Real Estate has been in the industry headlines quite a bit lately – for all the right reasons… From their rapidly growing market share to adding some of Sydney’s top agents to their team, Di Jones has gone from…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Experienced real estate agents will tell you that one of their strongest vendor lead sources is the conversations they have with prospective buyers at open homes. But working with buyers is not just a great vendor lead source offline, it…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Often when we hear the word disruption, we immediately think about companies like Uber or Airbnb. If you’ve been to a conference or seminar in the past few years, you’ve likely heard a speaker use these companies as examples in…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
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