Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
In 2018, the number of emails sent worldwide per day was projected at 269 billion. That’s right. 269 billion emails per day. This means that while most professionals will name email as their favourite mode of communication, whether they actually…
“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
An incredible year of growth for Stepps continues as we are pleased to announce that Sally Aleckson is joining the Stepps team. As Studio Director, Sally works directly with Stepps’ clients to understand the marketing opportunities and strategic challenges of…
Let’s face it: as a real estate agent, you can target almost any buyer or vendor segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads…
Open your inbox right now and — depending on how lenient you are with giving away your email address — there are likely many emails waiting to be opened. You’ll scroll through, taking note of the sender, followed by a…
The term branding has long been related to companies. But today, almost every individual agent has a personal brand. Not every agent has consciously cultivated their personal brand, but it exists nonetheless – in the hearts and minds of homeowners in…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It’s easy to get swept up in the trends. To be presented with an emerging digital marketing tactic and/or platform — touted as the next big thing in connecting with online audiences — and find all your efforts hyper-focused on…
Content marketing can be a valuable tool for nearly every real estate agency or agent, in any market. It’s arguably one of the cheapest and most measurable forms of marketing today when it comes to generating quality inbound leads for…
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