The term branding has long been related to companies. But today, almost every individual agent has a personal brand. Not every agent has consciously cultivated their personal brand, but it exists nonetheless – in the hearts and minds of homeowners in…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It’s easy to get swept up in the trends. To be presented with an emerging digital marketing tactic and/or platform — touted as the next big thing in connecting with online audiences — and find all your efforts hyper-focused on…
Content marketing can be a valuable tool for nearly every real estate agency or agent, in any market. It’s arguably one of the cheapest and most measurable forms of marketing today when it comes to generating quality inbound leads for…
So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
What is retargeting? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your listings, profile and content in front of clients and prospects who have already been to your website. For most websites,…
There’s no denying it – Facebook is a powerful advertising tool for real estate. In the olden days, you had to pay thousands to media companies to reach their audience. Now, with Facebook’s advertising capabilities, you can promote your listings…
FOR IMMEDIATE RELEASE Josh Cobb, CEO at Stepps, has been shortlisted as a finalist in the Industry Thought Leader of The Year category of the nationally recognised 2018 Real Estate Business Awards, brought to you by Momentum Media. Now in its…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
There are so many different ways to go about marketing your real estate business that it can be quite overwhelming to think about all the possibilities and the work required to maintain each active content outlet. If you’re married to…
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