An incredible year of growth for Stepps continues as we are pleased to announce that Sally Aleckson is joining the Stepps team. As Studio Director, Sally works directly with Stepps’ clients to understand the marketing opportunities and strategic challenges of…
Let’s face it: as a real estate agent, you can target almost any buyer or vendor segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads…
Open your inbox right now and — depending on how lenient you are with giving away your email address — there are likely many emails waiting to be opened. You’ll scroll through, taking note of the sender, followed by a…
The term branding has long been related to companies. But today, almost every individual agent has a personal brand. Not every agent has consciously cultivated their personal brand, but it exists nonetheless – in the hearts and minds of homeowners in…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It’s easy to get swept up in the trends. To be presented with an emerging digital marketing tactic and/or platform — touted as the next big thing in connecting with online audiences — and find all your efforts hyper-focused on…
Content marketing can be a valuable tool for nearly every real estate agency or agent, in any market. It’s arguably one of the cheapest and most measurable forms of marketing today when it comes to generating quality inbound leads for…
So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
What is retargeting? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your listings, profile and content in front of clients and prospects who have already been to your website. For most websites,…
There’s no denying it – Facebook is a powerful advertising tool for real estate. In the olden days, you had to pay thousands to media companies to reach their audience. Now, with Facebook’s advertising capabilities, you can promote your listings…
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