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Apple has introduced Apple Business Connect, a service that resembles Google Business Profiles and is aimed at organisations seeking to take advantage of opportunities within the iOS ecosystem and beyond.

Apple Business Connect makes it easy for customers to find your real estate business using Apple Maps. Create a place card that is accessible to everyone around the world who uses Apple devices and built-in apps — with directions, contact information and actions built in. – apple.com

What is Apple Business Connect?

Apple Business Connect is a free tool available to businesses of all sizes. Real estate businesses can use Business Connect to manage their place cards and provide customers with the most up-to-date information on places to eat, shop, travel and more.

Place cards appear when a user clicks on your location within Apple Maps and provide more information about the business.

“Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.” – Eddy Cue, Apple’s senior vice president of Services

How does Apple Business Connect work?

Real estate businesses can use Business Connect to manage information directly, and invite potential clients to take action.

All you need to do is register (more on that later) with an Apple ID and then take the time to update your place card fully.

Business Connect also includes a feature called Showcases, a feature businesses can use to provide offers and incentives. This feature is only available to companies in the US but will be rolled out globally during 2023.

The information real estate businesses input to place cards will appear on Apple Maps as well as Messages, Wallet, Siri and more.

Take advantage of the growth of Apple Maps

As Apple Maps becomes more popular, it would be wise to ensure your real estate business is ready to take advantage of increased traffic on the app. Additionally, as the Apple eco-system is vast, any action you can take to ensure you’re fully discoverable across it can only be favourable.

Having an Apple Business Connect place card can also help improve your SEO and visibility, and having a complete place card will help users discover and engage with your real estate business.

There will also be performance analytics benefits too, as updating your card will provide you with the data required to improve your performance.

Improved engagement across the eco-system

Business Connect should also help you to improve engagement within Apple Maps. The quick actions available on each card will let customers engage with your real estate business at the touch of a button and quickly discover business information.

How to register

It’s easy for businesses to register for Business Connect:

  1. Visit the self-service website.
  2. Use your existing Apple ID to log in, or create a new one.
  3. Once a business has logged in and been verified by Apple, it can claim its location(s).
  4. Update your place card.

Note: For business continuity and security purposes, we strongly recommend that the owner/principal of the business is the person who creates your Business Connect account. Also, you will need a D-U-N-S number to create your Business Connect account. If you have an AppleID, you may already have a D-U-N-S number assigned to you. Use this page on Apple’s website to check. Otherwise, you will need to apply for a D-U-N-S number before creating your Business Connect account.

For businesses with more than one location, Business Connect includes an API to help marketers deliver information to Maps at scale.

“Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone — which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone — and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage.” – Apple Newsroom

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