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Meta Launches ChatGPT Competitor

ChatGPT kicked off the AI chatbot race but Meta is determined to win it. In mid-April 2024, Meta launched Meta AI into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also now appearing directly in your Facebook feed….

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Will AI Really Replace Real Estate Agents?

Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…

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Wake Up Call: The Real Estate Lead Crisis

In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…

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Does Social Media Sell Houses?

The year was 2014, and we were in our first year of business. We bought ourselves some plane tickets and hopped along to sunny San Diego to attend Social Media Marketing World – the largest social media marketing conference in…

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Real Estate Myth: Social Media Doesn't Generate Leads

Real Estate Myth: Social Media Doesn’t Generate Leads

In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…

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