Marketing in real estate is often dismissed as a necessary evil—a relentless cost that gnaws away at profits, particularly when market conditions tighten. But what if we could flip this outdated paradigm on its head? What if your marketing department…
In a surprising turn of events, Google has just announced it will not phase out third-party cookies in Chrome as planned. This decision marks a significant shift from the strategy we reported earlier this year, where we discussed the impending…
Recent research indicates a significant shift in internet search behaviour among Generation Z. While some real estate marketers and coaches suggest focusing solely on social media, the data presents a nuanced picture, especially for service-based industries like real estate in…
We recently published this article to help you “Create Real Estate Market Reports In Seconds Using ChatGPT”. Now we’re going to take this a step further and show how you (or your team) can create an infinite number of AI-generated…
Over the past 10 years, the word “best” has become increasingly prevalent in Google searches, reflecting a shift in user behaviour. Consumers are no longer just looking for options; they want the best option available. This trend is especially significant…
Email has been and continues to be an absolutely essential marketing channel for real estate agents, for everything from listing alerts to audience segmentation to newsletters and more. In fact, email drives an ROI (return on investment) of $36 for…
In any real estate market, roughly only 2% of the population is actively engaged in buying or selling properties at a given time. The real challenge for agents lies in reaching and influencing the other 98%—those not immediately involved in…
ChatGPT kicked off the AI chatbot race but Meta is determined to win it. In mid-April 2024, Meta launched Meta AI into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also now appearing directly in your Facebook feed….
Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…
Being the first point of contact for potential sellers isn’t just an advantage; it’s the game-changer that could define your career. The starting line for most property sellers isn’t where you might expect. It’s not the major portals nor a…
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