“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
The term branding has long been related to companies. But today, almost every individual agent has a personal brand. Not every agent has consciously cultivated their personal brand, but it exists nonetheless – in the hearts and minds of homeowners in…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
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