Marketing at a time like this is a different ballgame. It’s not about grabbing attention. It’s about holding it. Nothing we do matters unless people actually stick around. When it comes to digital – Facebook, LinkedIn, Instagram, Twitter, Snapchat,…
“What do we need to do about our digital marketing at a time like this?” This is a question we’ve received every day recently. If you worked through the GFC in a real estate business (myself included), you will remember…
Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
There are three types of potential clients for your business who are browsing the internet while you’re reading this post: People who are thinking of selling their home right now and want to speak to an agent People who are…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
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