If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality is quite the opposite. While social media is (and should be) certainly in…
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The real estate agent selection journey demands a new model. In the last decade, the internet and social media have rewritten almost everything you knew about sales and marketing. Your sales teams no longer just cold calls prospects or past…
Have you redesigned your website recently? Are you in the process of doing so? Or are you just looking for new ideas to improve your existing website? Building a new website is a massive undertaking for everyone on your team….
Real estate is quite a unique industry from a design standpoint. Not only must we present our own product to the market in its best form, but our client’s product too – their property. Designing something amazing – whether it’s…
They’ve existed on third-party platforms for years, but instant property estimate software is now making its way onto more and more real estate office websites as a powerful lead generation tool while educating real estate consumers on the factors that…
Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
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