In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Business is returning to (somewhat) normal for real estate in some markets throughout Australia and real estate businesses are starting to invest in their marketing, branding and digital strategies again. And just like during pre-COVID times, many are…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
“All press is good press.” “There is no such thing as bad publicity.” These are sayings popularised by PR agencies, forever spinning stories to clients in their favour. The idea behind this is that anyone talking about your brand (even…
As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media, the major portals, ratings and review websites, email and so on, your website serves as…
Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
The term branding has long been related to companies. But today, almost every individual agent has a personal brand. Not every agent has consciously cultivated their personal brand, but it exists nonetheless – in the hearts and minds of homeowners in…
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