As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media or email, and so on — your website serves as that final destination. It’s the…
Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
Video duration: 9min 24sec Marketing today and earning attention from consumers, as a real estate agent, has never been more difficult. Tomorrow, marketing will be even harder because the competition will be even greater. Consumers are being subjected to an…
Building a real estate business is hard work. Building a brand is even harder. But imagine doing all of that work, only to have your brand ripped out from under you? This is what happened to a real estate business…
Each week, I am fortunate to have the opportunity to interview real estate professionals and industry experts from across Australia and around the world. The Real Estate Pros podcast has featured some of our industry’s finest and with the help…
Your chances of winning over those ever important property managements can be increased by improving your knowledge on tax depreciation. Ensuring your clients are aware of the benefits of depreciation can help you to negotiate and secure a listing.
Ever wonder what your clients are thinking about your business – enough to really tell whether they’ll be behind your brand for the long haul? Net Promoter Score (NPS) promises to help you assess whether your customers love your company…
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