Apple’s next software update spells trouble for email marketing. Apple’s war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If real estate agents and marketing teams thought the iOS 14 update was bad,…
As marketers, we have all been able to benefit greatly from platforms such as Google and Facebook over recent years by targeting advertising to people based on the intimate data these platforms collect about their users. We can target advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
On a sunny Saturday morning back in March, I took my 4-year-old son to his first-ever auction just a few doors up from our home. He wondered what all the “flappy-flags” were for and why so many people were in…
DL cards, letterbox drops, bus stops, billboards, bulk email/sms… There are two by-products of all the “traditional” forms of marketing in real estate: an occasional home run, and many strikeouts. But this is what we’ve been taught about how marketing…
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