It’s no secret that Facebook is a crowded platform. While the old Facebook might not be the coolest social channel on the block, it’s still a vital piece of the social puzzle for real estate agents looking to expand their…
Video duration: 3min 11sec If you send enough email campaigns, you’ll inevitably run into spam filter issues – meaning, your emails won’t reach the inbox of your clients and prospects. According to ReturnPath, about 21% of permission-based emails end up…
Audit your social media presence. What do you see? If the answer doesn’t involve a strategic approach to LinkedIn—or any approach at all for that matter—it’s time to rethink your social media efforts. While it may seem like less of…
Today, on average, 70 percent of the buying decision is made before a prospect talks to a company1. Yep, 70 percent. In other words, before a real estate agent ever enters the picture, 70 percent of the selection decision…
You have the website: complete with an About page, current listings, and testimonials. Maybe there’s even an informational section dedicated to your referral program. Digital presence activated—bring on the new clients! Well, not so fast. While vital pieces at play…
In a world where attention spans run low, and the web is covered end to end in written content, it can be hard to get the right eyeballs on your site by just simply existing. Sure, social media can drive…
With so many digital marketing options now available, it can be overwhelming trying to work out what you should be doing first. At the same time, it’s also a very exciting time for real estate agents and business owners, with…
Creating content for the sake of filling up a fresh new blog site is hardly productive. It’s kind of like checking emails all day long and calling it “work”—sure you’re going through the motions of organisation, but you aren’t necessarily…
In the “olden days”, a business could only reach new customers through advertising – in newspapers, TV, radio, Yellow Pages, bulletin boards, flyers and brochures. This is called outbound marketing and it worked because customers expected it. But that’s no…
The challenge for any real estate team is the ability to consistently create quality content to share with their clients and prospects. In this article, I’ll share How Real Estate Agents Can Turn 1 Video Into 3 Pieces Of Content and how this…
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