It’s easy to get swept up in the trends. To be presented with an emerging digital marketing tactic and/or platform — touted as the next big thing in connecting with online audiences — and find all your efforts hyper-focused on…
So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
What is retargeting? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your listings, profile and content in front of clients and prospects who have already been to your website. For most websites,…
If you know me, you’re probably familiar with a popular phrase in digital marketing circles that I’ve become quite fond of and use time and time again: “Don’t build your house on rented land.” How’s that for a real estate…
Your ultimate goal when it comes to prospects is, naturally, to move them through the sales funnel. Whether you’re actively searching for potential real estate clients via social media, community events, etc. or reviewing potential customers as they trickle in…
Let’s take a trip back in time to 2004. It was a Leap Year to start, and for all intents and purposes, the year Facebook was introduced to the public at roughly 8 features strong. No Business Pages, no private…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
The internet is a vast pool of memes, photos, and information—available at our fingertips at any given moment. While accessible to all, it’s easy to forget that we can’t just use any photo, video, or infographic without crediting its creator….
Video duration: 3min 11sec If you send enough email campaigns, you’ll inevitably run into spam filter issues – meaning, your emails won’t reach the inbox of your clients and prospects. According to ReturnPath, about 21% of permission-based emails end up…
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