In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Experienced real estate agents will tell you that one of their strongest vendor lead sources is the conversations they have with prospective buyers at open homes. But working with buyers is not just a great vendor lead source offline, it…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Marketing today, especially online, is harder than it’s ever been before and things are changing so fast. A lot of real estate businesses just like yours know they need help keeping up with that rate of change so they’re turning…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
Have you ever looked at your competitor’s social media channels and thought, “Wow! They’re killing it. We really need to get better at social media”. Or on the contrary, have you thought to yourself, “We get way more engagement than…
As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media or email, and so on — your website serves as that final destination. It’s the…
Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
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