Real estate is quite a unique industry from a design standpoint. Not only must we present our own product to the market in its best form, but our client’s product too – their property. Designing something amazing – whether it’s…
They’ve existed on third-party platforms for years, but instant property estimate generators are now making their way onto more and more real estate office websites as a powerful lead generation tool while educating real estate consumers on the factors that…
By now you’ve probably heard about the big news of the day… Facebook has seemingly thrown their toys out of the cot and is blocking Australian users from reading and sharing news on its platform in objection to the Australian…
Some real estate agents have long believed that the key to marketing on Facebook is to use a personal Profile over a business Page. Why? Well, I don’t know really. But some agents have told us it’s because someone told…
The latest software iOS update from Apple (iOS 14) ushered in a whole new set of privacy features. One feature, in particular, is set to have a significant impact on real estate agents and businesses who rely on Facebook advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
Technology changes fast, and real estate website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and clichéd in recent years. The last thing you want as people…
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. But in many real estate businesses, marketing and sales still operate as separate entities. I’ve spent most of my working life in real estate,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
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