Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
You’ve heard a lot of people tell you that SEO is important right now because internet use is the highest it’s ever been. In fact, you’ve probably been flooded with emails and phone calls from SEO companies trying to sell…
Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…
We get asked almost daily, “What is the best real estate CRM”? My response? The best CRM is the one that you use. CRM stands for Client (or Contact/Customer) Relationship Management, but it’s mystifying just how few real estate…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing…
Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…
The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…
For some real estate businesses and individual agents, their website is a lead generating machine. For others, their website is more like a static online brochure that yields little to no results. Some treat their website as the most important…
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