Marketing today, especially online, is harder than it’s ever been before and things are changing so fast. A lot of real estate businesses just like yours know they need help keeping up with that rate of change so they’re turning…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
Have you ever looked at your competitor’s social media channels and thought, “Wow! They’re killing it. We really need to get better at social media”. Or on the contrary, have you thought to yourself, “We get way more engagement than…
Let’s face it: as a real estate agent, you can target almost any buyer or vendor segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads…
So you’ve taken the leap and embraced the fact that Facebook, and all other social networks currently dominating the digital space, are pay-to-play. In your case, maybe ‘taken the leap’ translates to boosting a handful of posts living on your…
What is retargeting? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your listings, profile and content in front of clients and prospects who have already been to your website. For most websites,…
Today, on average, 70 percent of the buying decision is made before a prospect talks to a company1. Yep, 70 percent. In other words, before a real estate agent ever enters the picture, 70 percent of the selection decision…
Do you have a company Facebook page for your real estate business? Do you want more than just likes, shares and comments from all of the effort you put into social media? While it’s nice to see people engaging with…
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