“The main thing you always want, every day, is listing leads.” – Chris Hanly OAM, First National Byron Bay Real estate agents are always looking for leads. And so they should be. However, many agents fail at lead generation because…
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It doesn’t matter if it’s Facebook, Instagram, TikTok, LinkedIn or even Twitter… social media marketing just doesn’t work for most real estate agents. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only…
Which real estate marketing or sales channel do you think has the highest return on investment? Email? Social media? Billboards? Letterbox drops? SEO? There are literally thousands of channels available to real estate agents today to market their brand, listings…
Most of us don’t even think about choosing a search engine to use. We simply just “Google it.” With over 85% market share, Google is the most popular search engine by far and for good reason. They have spent a…
Australian brands spent $13bn dollars on digital advertising in 2021. Yes… you read that right… $13bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
“Thanks for visiting 123 Smith Street. For more information or to make an offer, please click here!” It’s the stock standard SMS that pings tens of thousands of mobile phones every Saturday. And it’s a huge missed opportunity for…
As a real estate professional, it’s not unusual for one thing to continually pop up in your mind — money. When you’re running your own business, you’re responsible for bringing in the revenue that pays your bills, your salary…
When a customer sits down to eat at a restaurant, slow service from the waiter often results in poor Google reviews and fewer future customers. Similarly, slow site speed can result in poor search engine rankings, lower overall site traffic,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
70% of the buyer’s journey is complete before a prospect even reaches out to a salesperson. You may have heard this popularly quoted statistic before which says that what we know to be called “marketing” dictates 70% of the sales…
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