“What do we need to do about our digital marketing at a time like this?” This is a question we’ve received every day recently. If you worked through the GFC in a real estate business (myself included), you will remember…
Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a…
Just last week, Facebook released a new privacy feature called Off-Facebook Activity. The tool lets Facebook users see and control data that apps and websites share with the platform and keep a record of the kind of information third-party apps can…
Through the years working in digital marketing, we’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do…
The common goal all real estate agents and business owners share is the desire to generate more seller and buyer leads. But with the growing number of lead referral platforms, increasing subscriptions and more recently the approach by the major…
For some real estate businesses and individual agents, their website is a lead generating machine. For others, their website is more like a static online brochure that yields little to no results. Some treat their website as the most important…
Digital advertising represented 53.2% of Australia’s $16.6bn ad spend in 2018. Yes… you read that right… $16.6bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent…
Marketing online is harder (and more expensive) than it’s ever been. Advertising costs are only going up, reach is constantly declining and the competition for attention has reached a point where real estate agents are resorting to all sorts of…
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