Apple’s next software update spells trouble for email marketing. Apple’s war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If real estate agents and marketing teams thought the iOS 14 update was bad,…
As marketers, we have all been able to benefit greatly from platforms such as Google and Facebook over recent years by targeting advertising to people based on the intimate data these platforms collect about their users. We can target advertising…
Off-market sales are on the rise. What was once just industry jargon is now becoming mainstream discussion among real estate buyers and sellers, partly because of the desire from vendors to reduce their advertising costs and keep their property hidden…
Most real estate agents are burning cash on Facebook. They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30, which might…
Once Twitter and Facebook announced the banning of Donald Trump on their platforms in 2020, virtually every major social media platform has put a ban on Mr Trump for “violating their terms of service.” Twitter stated: “After close review of…
If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality is quite the opposite. While social media is (and should be) certainly in…
The real estate agent selection journey demands a new model. In the last decade, the internet and social media have rewritten almost everything you knew about sales and marketing. Your sales teams no longer just cold calls prospects or past…
What’s the threshold for being able to call yourself an expert? Usually, experts have years of experience in their chosen profession. They’re at the top of their industry, and they shape the path of progress. We wouldn’t typically say that…
When it comes to advertising on Facebook, you can choose to boost posts from your Facebook Page or create highly targeted ads through Facebook Ads Manager. You may have heard boosted posts are a waste of money, so are they?…
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same…
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