Australian brands spent $13bn dollars on digital advertising in 2021. Yes… you read that right… $13bn (with a capital B). Online advertising spend has exploded since the very first banner ad appeared almost 25 years ago but in recent years,…
“Thanks for visiting 123 Smith Street. For more information or to make an offer, please click here!” It’s the stock standard SMS that pings tens of thousands of mobile phones every Saturday. And it’s a huge missed opportunity for…
As a real estate professional, it’s not unusual for one thing to continually pop up in your mind — money. When you’re running your own business, you’re responsible for bringing in the revenue that pays your bills, your salary…
When a customer sits down to eat at a restaurant, slow service from the waiter often results in poor Google reviews and fewer future customers. Similarly, slow site speed can result in poor search engine rankings, lower overall site traffic,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
70% of the buyer’s journey is complete before a prospect even reaches out to a salesperson. You may have heard this popularly quoted statistic before which says that what we know to be called “marketing” dictates 70% of the sales…
How important are online reviews? More than 80% of people trust them, according to BrightLocal research. Another study by Jay Baer and co-author Daniel Lemin, in their book Hug Your Haters, found that online reviews rank second—behind only friend and…
Do you struggle with generating new content ideas to send to your database on a regular basis? You’re not alone. Consistently generating new content ideas, that are relevant to your clients and prospects, is one of the biggest marketing challenges…
When realestate.com.au was established in 1995, many real estate agents and business owners initially dismissed the platform. It was new, it was untested against the traditional forms of real estate advertising and many believed it would never take off. Even…
Do you want to rank on page 1 of Google for every suburb you service? Let’s be honest… who doesn’t!? But first, there’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer:…
© 2020 Stepps Pty Ltd / Privacy Policy / Level 8, 757 Ann St Fortitude Valley QLD 4006 / P: 1300 139 891 / Contact
