I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Experienced real estate agents will tell you that one of their strongest vendor lead sources is the conversations they have with prospective buyers at open homes. But working with buyers is not just a great vendor lead source offline, it…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Technology has left its mark on just about every moment of our waking day. See, for starters, the screen currently glowing in front of your face. The software solutions of today—whether impacting our digital marketing strategies or otherwise—promise to make…
“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
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