How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
Technology changes fast, and real estate website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and clichéd in recent years. The last thing you want as people…
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. But in many real estate businesses, marketing and sales still operate as separate entities. I’ve spent most of my working life in real estate,…
The real estate industry lends itself to producing lots and lots of video content – simply because of the product we sell. When it comes to property videos specifically, the first place agents typically promote them is through their…
Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
How do media companies make money? You’re 100% correct… advertising. How do they convince advertisers to spend money on their platform? Traffic. And lots of it. How do they convince users to visit their website? Content. Lots of content,…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
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