“Social proof”, a concept popularised by Influence author Robert Cialdini, is a powerful thing. In concept, it’s the idea that people are likely to follow the actions of the masses, driven by the belief that volume is in direct correlation…
With the rise of digital marketing has come a depreciation in traditional. In fact, it’s not uncommon to hear people say: Print is dead. PR is dead. Traditional advertising is dead. To suggest such absolutes may drive interest (and inevitably,…
It can be easy to copy another agent/brand whose work you like when you’re looking for that next marketing idea. However, if you want a solid business with long-term growth, you have to be genuine. You need to figure out…
What would you do if Facebook no longer existed? How would it impact your ability to market yourself or your business? Well, the social media giant is in big trouble this week after a number of data breach allegations, with…
The internet is a vast pool of memes, photos, and information—available at our fingertips at any given moment. While accessible to all, it’s easy to forget that we can’t just use any photo, video, or infographic without crediting its creator….
Video duration: 9min 24sec Marketing today and earning attention from consumers, as a real estate agent, has never been more difficult. Tomorrow, marketing will be even harder because the competition will be even greater. Consumers are being subjected to an…
Building a real estate business is hard work. Building a brand is even harder. But imagine doing all of that work, only to have your brand ripped out from under you? This is what happened to a real estate business…
It’s that time of year again! As the real estate market starts to cool leading into Christmas and as agents start to advise vendors to hold off from selling until the new year, it’s usually now that teams are sitting…
Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank,…
You may be looking at that title and thinking “eew, when is sticky and contagious a good thing?” But the truth is when you are talking about your marketing content, being sticky and contagious is exactly what you want to…
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