Building a real estate business is hard work. Building a brand is even harder. But imagine doing all of that work, only to have your brand ripped out from under you? This is what happened to a real estate business…
It’s that time of year again! As the real estate market starts to cool leading into Christmas and as agents start to advise vendors to hold off from selling until the new year, it’s usually now that teams are sitting…
Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank,…
You may be looking at that title and thinking “eew, when is sticky and contagious a good thing?” But the truth is when you are talking about your marketing content, being sticky and contagious is exactly what you want to…
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