When it comes to advertising on Facebook, you can choose to boost posts from your Facebook Page or create highly targeted ads through Facebook Ads Manager. You may have heard boosted posts are a waste of money, so are they?…
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same…
Real estate is quite a unique industry from a design standpoint. Not only must we present our own product to the market in its best form, but our client’s product too – their property. Designing something amazing – whether it’s…
They’ve existed on third-party platforms for years, but instant property estimate software is now making its way onto more and more real estate office websites as a powerful lead generation tool while educating real estate consumers on the factors that…
By now you’ve probably heard about the big news of the day… Facebook has seemingly thrown their toys out of the cot and is blocking Australian users from reading and sharing news on its platform in objection to the Australian…
Some real estate agents have long believed that the key to marketing on Facebook is to use a personal Profile over a business Page. Why? Well, I don’t know really. But some agents have told us it’s because someone told…
The latest software iOS update from Apple (iOS 14) ushered in a whole new set of privacy features. One feature, in particular, is set to have a significant impact on real estate agents and businesses who rely on Facebook advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve. But in many real estate businesses, marketing and sales still operate as separate entities. I’ve spent most of my working life in real estate,…
Real estate agents love putting their face on things. Billboards, signboards, DL cards, the sign at the local footy club.. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers…
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