The internet is a vast pool of memes, photos, and information—available at our fingertips at any given moment. While accessible to all, it’s easy to forget that we can’t just use any photo, video, or infographic that we want in…
Video duration: 9min 24sec Marketing today and earning attention from consumers, as a real estate agent, has never been more difficult. Tomorrow, marketing will be even harder because the competition will be even greater. Consumers are being subjected to an…
Building a real estate business is hard work. Building a brand is even harder. But imagine doing all of that work, only to have your brand ripped out from under you? Well, it’s exactly what happened to this real estate…
It’s that time of year again! As the real estate market starts to cool leading into Christmas and as agents start to advise vendors to hold off from selling until the new year, it’s usually now that teams are sitting…
Making sense of client loyalty research for use in real estate can be tricky – so let me save you the effort. A fundamental difficulty in transferring key learnings from other industries is confusion about what sales actually means. For a bank,…
You may be looking at that title and thinking “eew, when is sticky and contagious a good thing?” But the truth is when you are talking about your marketing content, being sticky and contagious is exactly what you want to…
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