Anyone under the age of about 25 would likely be confused when someone mumbles the words ‘MSN Messenger’. But for those of you of a similar age to myself, it likely conjures up feelings of nostalgia – late nights talking…
There are three types of potential clients for your business who are browsing the internet while you’re reading this post: People who are thinking of selling their home right now and want to speak to an agent People who are…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
In the early 1990s, marketing and advertising in real estate looked very different than it does today. No online property portals. No Facebook. No ratings and reviews websites. Agents used mainly offline channels to market their properties and services to…
Experienced real estate agents will tell you that one of their strongest vendor lead sources is the conversations they have with prospective buyers at open homes. But working with buyers is not just a great vendor lead source offline, it…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Your ultimate goal when it comes to prospects is, naturally, to move them through the sales funnel. Whether you’re actively searching for potential real estate clients via social media, community events, etc. or reviewing potential customers as they trickle in…
It’s a Sunday afternoon and everyone gathers around the barbecue for an afternoon of good food and big laughs. Somewhere in between snacks and dinner, the conversation inevitably turns to real estate – who is selling when, who is renovating what and…
Sales skills in real estate apply to far more than selling properties. In fact, it is far more valuable that you learn how to sell yourself – acquiring listings for both sales and management based on the expertise of you…
When I began my career in real estate I was fortunate to receive some words of advice that have had a profound effect on my life. The simple phrase – “Obtain one good listing appointment every day of your working life”…
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