“Thanks for visiting 123 Smith Street. For more information or to make an offer, please click here!” It’s the stock standard SMS that pings tens of thousands of mobile phones every Saturday. And it’s a huge missed opportunity for…
As a real estate professional, it’s not unusual for one thing to continually pop up in your mind — money. When you’re running your own business, you’re responsible for bringing in the revenue that pays your bills, your salary…
Do you struggle with generating new content ideas to send to your database on a regular basis? You’re not alone. Consistently generating new content ideas, that are relevant to your clients and prospects, is one of the biggest marketing challenges…
When realestate.com.au was established in 1995, many real estate agents and business owners initially dismissed the platform. It was new, it was untested against the traditional forms of real estate advertising and many believed it would never take off. Even…
Do you want to rank on page 1 of Google for every suburb you service? Let’s be honest… who doesn’t!? But first, there’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer:…
![[ADVANCED] 3 Real Estate Facebook Ad Campaigns To Fill Your 2022 Pipeline](https://cdn.stepps.com.au/wp-content/uploads/2021/11/10174813/ADVANCED-3-Real-Estate-Facebook-Ad-Campaigns-To-Fill-Your-2022-Pipeline.jpg)
As we approach the end of the year, it’s often a tale of two types of real estate businesses: Those who wind down to enjoy a break Those who are filling their lead pipeline for the new year BEFORE they…
Technology changes fast, and real estate website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and clichéd in recent years. The last thing you want as people…
Apple’s next software update spells trouble for email marketing. Apple’s war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If real estate agents and marketing teams thought the iOS 14 update was bad,…
As marketers, we have all been able to benefit greatly from platforms such as Google and Facebook over recent years by targeting advertising to people based on the intimate data these platforms collect about their users. We can target advertising…
Off-market sales are on the rise. What was once just industry jargon is now becoming mainstream discussion among real estate buyers and sellers, partly because of the desire from vendors to reduce their advertising costs and keep their property hidden…
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