Most real estate agents are burning cash on Facebook. They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30, which might…
Once Twitter and Facebook announced the banning of Donald Trump on their platforms in 2020, virtually every major social media platform has put a ban on Mr Trump for “violating their terms of service.” Twitter stated: “After close review of…
If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality is quite the opposite. While social media is (and should be) certainly in…
The real estate agent selection journey demands a new model. In the last decade, the internet and social media have rewritten almost everything you knew about sales and marketing. Your sales teams no longer just cold calls prospects or past…
What’s the threshold for being able to call yourself an expert? Usually, experts have years of experience in their chosen profession. They’re at the top of their industry, and they shape the path of progress. We wouldn’t typically say that…
When it comes to advertising on Facebook, you can choose to boost posts from your Facebook Page or create highly targeted ads through Facebook Ads Manager. You may have heard boosted posts are a waste of money, so are they?…
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get is determined by the number of listing appointments you set. In digital marketing, the same…
Real estate is quite a unique industry from a design standpoint. Not only must we present our own product to the market in its best form, but our client’s product too – their property. Designing something amazing – whether it’s…
They’ve existed on third-party platforms for years, but instant property estimate generators are now making their way onto more and more real estate office websites as a powerful lead generation tool while educating real estate consumers on the factors that…
By now you’ve probably heard about the big news of the day… Facebook has seemingly thrown their toys out of the cot and is blocking Australian users from reading and sharing news on its platform in objection to the Australian…
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