In any real estate market, roughly only 2% of the population is actively engaged in buying or selling properties at a given time. The real challenge for agents lies in reaching and influencing the other 98%—those not immediately involved in…
ChatGPT kicked off the AI chatbot race but Meta is determined to win it. In mid-April 2024, Meta launched Meta AI into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also now appearing directly in your Facebook feed….
Earlier this week, while facilitating our Digital + AI Marketing Masterclass, a question sparked a lively debate: “Will AI really replace real estate agents?” As discussions unfolded, most attendees believed AI could never fully replace agents, while a few thought…
AI is everywhere—transforming businesses and redefining industries, and it’s knocking on real estate’s door with promises of a revolution. But here’s the real question for every real estate agent out there: Are you buying into the hype, or are you…
Australia’s current privacy act is thirty-six years old, to be exact. While the act has served our country well, it is no longer fit for purpose in the complicated world we live in. It’s about to get a big upgrade,…
Being the first point of contact for potential sellers isn’t just an advantage; it’s the game-changer that could define your career. The starting line for most property sellers isn’t where you might expect. It’s not the major portals nor a…
In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…
AI has undeniably become a buzzword in the real estate industry, reminiscent of the early days of social media when its impact was both promising and yet to be fully understood. Today, AI offers a broad spectrum of applications, from…
Ever wonder if you’ve stumbled into a real estate conference lately? Just count the minutes until AI is mentioned – it’s become the new seven-minute standard. It feels like 2013 all over again with the buzz around social media and…
The year was 2014, and we were in our first year of business. We bought ourselves some plane tickets and hopped along to sunny San Diego to attend Social Media Marketing World – the largest social media marketing conference in…
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