Some real estate agents have long believed that the key to marketing on Facebook is to use a personal Profile over a business Page. Why? Well, I don’t know really. But some agents have told us it’s because someone told…
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The latest software iOS update from Apple (iOS 14) ushered in a whole new set of privacy features. One feature, in particular, is set to have a significant impact on real estate agents and businesses who rely on Facebook advertising…
How many different ways do you market your business? From this list, how many are working for you? Honestly? With so many channels out there today that your company can use for marketing purposes, but only a small number…
There’s a popular old saying in advertising and marketing… This never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because, for many, it’s true. What’s the big deal?…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
Marketing at a time like this is a different ballgame. It’s not about grabbing attention. It’s about holding it. Nothing we do matters unless people actually stick around. When it comes to digital – Facebook, LinkedIn, Instagram, Twitter, Snapchat,…
“What do we need to do about our digital marketing at a time like this?” This is a question we’ve received every day recently. If you worked through the GFC in a real estate business (myself included), you will remember…
Firstly and most importantly, I hope you, your team and your family are doing ok right now. Secondly, given the recent announcements by the Prime Minister this past week regarding the banning of open homes and live auctions, we know…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
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