Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts (which covers 40% of all email users in Australia and remains the most popular email platform in the world). Initially announced in…
A significant change is on the horizon with Google’s recent announcement to phase out third-party cookies in Chrome, the world’s most popular browser. With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when…
Google has recently confirmed that a business’s operating hours are now a crucial factor in determining its visibility in local search results. This change, noticed after the November 2023 core update to Google’s algorithm, means that agencies open on Saturdays…
Traditionally seen as playing second fiddle to major property portals in terms of ad spend, social media’s role in real estate marketing is rapidly transforming. Recent data illustrates just how many enquiries and open home attendances can be attributed directly…
Imagine you’re a homeowner thinking of selling. Where do you start? Like many of us today, you’d likely reach for your smartphone and type “best real estate agents near me”. The intent behind such a search is powerful. People who…
Google is tightening the reins on email marketing practices, and these changes are particularly relevant for real estate agents in Australia who rely on email campaigns to reach prospective homebuyers and sellers. Effective from February 2024, Google’s new policies focus…
When it comes to lead generation in the real estate industry, one size definitely does not fit all. Often, property management teams are saddled with strategies that are better suited for the sales department, failing to recognise the distinctive requirements…
In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…
What do car detailing and real estate have in common? On the surface, not much. You might think they’re worlds apart, but a 40-second video message I received recently from a YouTube star dramatically underscored a truth I’ve long suspected:…
Real estate is a visual industry. Even if they aren’t thinking of buying or selling, Australians love looking at property. We talk about it at BBQs and the school pick-up, sporting events or in passing by. In the marketing departments…
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