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Is the Younger Generation Ditching Google for Social Media?

Is the Younger Generation Ditching Google for Social Media?

Recent research indicates a significant shift in internet search behaviour among Generation Z. While some real estate marketers and coaches suggest focusing solely on social media, the data presents a nuanced picture, especially for service-based industries like real estate in…

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Wake Up Call: The Real Estate Lead Crisis

In real estate, we’ve got a big problem, and it’s costing us millions. We’re great at chasing leads, but when it comes to sealing the deal? Not so much. Here’s the ugly truth: our industry is dropping the ball big…

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Real Estate Myth: Social Media Doesn't Generate Leads

Real Estate Myth: Social Media Doesn’t Generate Leads

In an industry where word-of-mouth and traditional advertising channels have long been the bedrock of lead generation, a divisive narrative exists about social media. There’s a persisting belief, especially among some seasoned agents, that social media is merely a playground…

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