Ever had a competitor copy you? Frustrating right? Don’t let copycat competitors drive you mad. Do what they’re not… Whether you’re a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors…
Is your digital marketing profitable or wasteful? I recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation How you can beat your competition on Google rankings The number…
Google is, for many homeowners, still the first place they go when they’re ready to start talking to real estate agents about selling their home. Depending on your location, this could mean potentially thousands of homeowners are using Google each…
Here’s the rub… Many real estate websites look pretty but underperform massively when it comes to generating more leads, sales and ideal clients. Websites are a big investment for any business – both in terms of the time required to…
On a sunny Saturday morning back in March, I took my 4-year-old son to his first-ever auction just a few doors up from our home. He wondered what all the “flappy-flags” were for and why so many people were in…
The average user spends 88% more time on a web page that contains a video. Here’s another impressive stat for you: The average conversion rate (someone filling in a form or calling a business) for websites using video is 4.8%, compared…
What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what’s more important than the medium is the message. There’s not been a…
Digital marketing, especially Search Engine Optimisation (SEO), has become an important part of doing business online. SEO enables small businesses to compete with big companies. Good local SEO strategies can ‘level the playing field’ on Google Search, and when done…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
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