Digital marketing, especially Search Engine Optimisation (SEO), has become an important part of doing business online. SEO enables small businesses to compete with big companies. Good local SEO strategies can ‘level the playing field’ on Google Search, and when done…
Back in the ’90s, we only had 8 channels to market our real estate businesses on: Events Direct Fax Direct Mail Telephone TV Radio Print Display advertising Today, there are thousands of marketing channels you can have a presence on…
Duplicate content is the technical term for it – content that appears on the internet in more than one place. When there are multiple pieces of the same (or very similar) content in more than one location on the internet,…
The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
The Facebook merge has started. The social media giant’s move to integrate its trifecta of apps — Facebook, WhatsApp, and Instagram — is beginning with its rebranding in Google Play and Apple’s app store. The new app names? “Instagram from…
After reading the headline, I know what you’re thinking… “we don’t have near the budget to compete with the portals. You must be smoking something!” Well, you’re probably right (except for the smoking part). In 2018, our two major portals…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
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