The pathway home sellers take to select an agent has dramatically changed and evolved since the 1980/90s. In the olden days, consumers only had the newspaper, radio and TV to rely on for information. Today, before buying anything, people want…
The Facebook merge has started. The social media giant’s move to integrate its trifecta of apps — Facebook, WhatsApp, and Instagram — is beginning with its rebranding in Google Play and Apple’s app store. The new app names? “Instagram from…
After reading the headline, I know what you’re thinking… “we don’t have near the budget to compete with the portals. You must be smoking something!” Well, you’re probably right (except for the smoking part). In 2019, our two major portals…
I’ve spent the better part of the last five years telling any real estate business owner or agent who would listen that marketing isn’t really that complicated. We’re very fortunate to, publicly and privately, work with some of Australia’s leading…
As 2019 gets into full swing, digital marketing in real estate is witnessing a dramatic shift. There was a time when you could have got away with doing things the same old way you’ve always done them, but that time…
Research indicates that 90 per cent of purchasing decisions are influenced by online reviews. You simply can’t underestimate the power of social proof and client testimonials. Translate that to real estate and there is no doubt that home sellers are checking out your reviews…
Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Business is returning to (somewhat) normal for real estate in some markets throughout Australia and real estate businesses are starting to invest in their marketing, branding and digital strategies again. And just like during pre-COVID times, many are…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
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