Do you remember a time when the only way to market your real estate services or your listings was by telephone, the newspaper, direct mail, or even fax machines? If you do chances are you’ve been around the real estate…
Business is returning to (somewhat) normal for real estate in some markets throughout Australia and real estate businesses are starting to invest in their marketing, branding and digital strategies again. And just like during pre-COVID times, many are…
How do buyers and renters here in Australia look for property? Which websites do they go to? Or, more importantly, which websites don’t they go to? The answer to these questions and tips for driving new business opportunities are the…
When you hear the acronym ‘SEO’, what’s your instinctual reaction? If your answer is to either stare ahead blankly in confusion or break into a cold sweat, then it’s definitely time to work towards a new perspective. With so many…
Today, on average, 70 percent of the buying decision is made before a prospect talks to a company1. Yep, 70 percent. In other words, before a real estate agent ever enters the picture, 70 percent of the selection decision…
You have the website: complete with an About page, current listings, and testimonials. Maybe there’s even an informational section dedicated to your referral program. Digital presence activated—bring on the new clients! Well, not so fast. While vital pieces at play…
Every business owner wants to know “how can I get on the first page of Google”. It’s a valid question because SEO can make or break a business in the digital age. Each change Google makes to its algorithm has the potential to impact businesses…
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