1 minute read

There are three types of potential clients for your business who are browsing the internet while you’re reading this post:

  1. People who are thinking of selling their home right now and want to speak to an agent
  2. People who are evaluating agents
  3. People who are not thinking of selling at all

Why you should be marketing to homeowners, not JUST home sellers

There is a reason why the funnel is wider at the top – there are more people at this stage of their journey to selling their home. The opportunity, should you choose to create marketing for these people at the top of the funnel, is that there are far fewer agents marketing to those people.

Marketing your listings, results and your profile may be helpful to people in the second two stages of the funnel, but they are likely much less relevant to people who are not thinking of selling… yet.

Think about creating content that is part of the local conversation. Content that inspires, relates and entertains.

Check Out: Real Estate & Content Marketing: A Must Read Case Study For Agents

This case study is one of many agents who are embracing the practice of content marketing – the art of communicating with your clients and prospects without selling or pitching your services.

Get many more case studies like this one and learn, step-by-step, the digital and social media marketing strategies used by Australia’s top agents at Digital Marketing Essentials in March and April – Melbourne, Brisbane, Sydney, Perth.

A special thank you to our friend Dean Yeo for the video in this post. Subscribe to his YouTube channel here.

Author: Josh Cobb

Phone Number: 0427 184 183

Email Address: josh@stepps.com.au

Stepps was founded by Josh Cobb in 2014. Josh has advised more than 100 brands since starting the company and hundreds of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top performing real estate agents and teams, and travels the globe with several international speaking engagements each year.

Josh was named as a finalist in the REB Awards for Industry Thought Leader of The Year in 2017, 2018 and the winner of  Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events and a finalist for the same award in 2020.

In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcasttraining events, email and webinars.