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It’s that time of year again!

As the real estate market starts to cool leading into Christmas and as agents start to advise vendors to hold off from selling until the new year, it’s usually now that teams are sitting down together to plan out their marketing and business strategies for the new year.

It’s during these strategic planning meetings that teams consider what marketing they’ll do in the new year – new ideas, new strategies, new channels to try out. But very rarely is there a discussion about what ‘not-to-do’.

By adding more tasks to your marketing calendar, it certainly doesn’t guarantee more results. In fact, if you don’t remove the tasks that haven’t been working, you’re only creating more work for your marketing and admin teams.

By creating a marketing ‘not-to-do’ list of all the things that didn’t generate outcomes for you this year, you are freeing up time for everyone in your business to try new things next year.

Don’t be afraid to drop what’s not working and allow more time to try what might.

Author: Josh Cobb

Phone Number: 0427 184 183

Email Address: josh@stepps.com.au

Stepps was founded by Josh Cobb in 2014. Josh has advised more than 100 brands since starting the company and hundreds of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top performing real estate agents and teams, and travels the globe with several international speaking engagements each year.

Josh was named as a finalist in the REB Awards for Industry Thought Leader of The Year in 2017, 2018 and the winner of  Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events and a finalist for the same award in 2020.

In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcasttraining events, email and webinars.