Real Estate Pros Podcast

Every day, real estate businesses and individual agents fight for share in the marketplace, the attention of their prospects, and sales. Sadly, in the eyes of many consumers, every real estate business does the same thing and only the strongest brands survive and…

When it comes to digital marketing in real estate, we’ve seen a lot of new ‘things’ this year. From the developments in Facebook Advertising tools for promoting properties to the launch of countless agent comparison sites and property portals. It…

For some real estate agents, growing a massive social media following takes precedence over anything else on those platforms. This leaves me to ask… when it comes to followers and “Likes,” does quantity trump quality? We recently sat down with an agent who has over…

There are only a few industries left in which automation isn’t threatening job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. According to The Future of Employment: How Susceptible Are Jobs to Computerisation?, it is jobs that are highly…

Let’s face it – we’re all looking for shortcuts to help manage our real estate businesses more efficiently and effectively. One of the best ways to make your daily activities run more smoothly is outsourcing – having someone manage the repeatable tasks for you – allowing…

Are you concerned about the growing influence of the major real estate portals, agent review sites and lead generators? What if there was something you could do to rely less on those platforms for new business opportunities? What if that ‘something’ was a…

When you are not getting the results you want, it is tempting to throw out the marketing tactic you are using and jump to another. You don’t need to look far for a real estate agent/agency website with a blog that…

How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in a Google Search can be a lead generating machine. Think about it. Google is where most people go…

Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve, like Netflix. The video-streaming giant marks its 20th anniversary this year, touting a valuation of $60 billion. That works out…

What would it mean for your business if you owned direct access to an audience of homeowners who loved your marketing so much they actually looked forward to getting it from you? What if instead of paying other people (media…