Real Estate Pros Podcast

‘Show, don’t tell’ is one of the most powerful marketing strategies in real estate today. Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them…

“Instant coffee is no longer fast enough.”  This quote by Matt Church is true for many consumers. People want things NOW. Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this…

Your clients and prospects are bombarded by advertising messages every day, and each one fights to carve out its own place within their consciousness. With an overabundance of marketing channels, it is even more important in the digital landscape to stand…

In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other…

From the major portals to banner ads, from websites to social media, there is no shortage of real estate agents and agencies with a presence on the internet today who are marketing their services and points of difference to vendors…

As 4,000 real estate professionals converge on the Gold Coast Australia this weekend for the AREC Conference 2017, I want to talk to you about a trend that will most likely not be covered at length. It’s a trend on…

We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post. It can be tempting…

Are you considering a new website? Whether you’re an individual agent or an office looking to build a new website, ‘how much will it cost’ is likely the first thing on your mind. On this episode of Real Estate Pros,…

You don’t want someone else getting their hands on your domain name, do you? The fact is, that for as long as your desired domain is available, someone else is able to snatch it. Anyone can purchase a domain name…

Do you struggle with generating new content ideas to send to your database on a regular basis? You’re not alone. Consistently generating new content ideas, that are relevant to your clients and prospects, is one of the biggest marketing challenges…