Aaron McMahon, founder of Slim Digital, joins Real Estate Pros this week to discuss how real estate professionals can stand out and cut through the noise on social media. Aaron shares his tips for building client relationships online and how to create content that your community actually wants to receive.
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The conversation around social media has changed dramatically. Most real estate professionals have stopped asking “should we be on social media?” and now want to know: “How do we do it well?”
In Australia, there are 14 million monthly active Facebook accounts, 3.6 million LinkedIn profiles and 5 million Instagram accounts. With numbers like this, it’s easy to want to dive in and start telling people why they should list their property with you.
The majority of active social media users check their social media channels first thing in the morning but it’s certainly not to see what their local real estate agent has posted. They’re on social media to be entertained, keep up to date with family and friends, and things they care about. The challenge for real estate agents is how to – as a business – stand out among someone’s family and friends.
Aaron McMahon is the founder of Slim Digital, a marketing consultancy that concentrates on the industries of real estate, education, health, defence and sport. He believes that social media in real estate is simple – just be social.
In this episode of Real Estate Pros, Aaron shares his tips for building client relationships online and how to create content that your community actually wants to receive.
There is so much valuable content in this episode with Aaron, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.
Please join us in thanking Aaron for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
“My father – Phil McMahon.”
What is your favourite thing in the world to do when you’re not at the office?
“Track and field.”
What is your favourite technology resource you use daily to help run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“Do the things that you do well, often. The things that you do badly – do them rarely.”
What is your favourite success quote?
“Marketing is about being different.”
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