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11: Ewan Morton: Building A Team That Helps Build Your Business

By |January 8, 2015| No Comments

Ewan Morton, managing director of Morton & Morton in Sydney, joins Real Estate Pros to discuss why it’s important, especially in 2015, to focus on building a team that helps build your real estate business. We discuss the history behind the Morton & Morton brand and Ewan shares some of the initiatives that have led to the growing list of awards the company and its staff are achieving.

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Ewan Morton: Building A Team That Helps Build Your Business

Show Notes

Starting his real estate career in the mid 1980s, Ewan spent the majority of his early days working in Hong Kong, London and Singapore. An entrepreneurial spirit and the desire to return to Australian shores brought Ewan back to Sydney where he and his father, real estate industry veteran Mark Morton, decided to combine their talents and experience to establish Morton & Morton in 1996.

Ewan is always looking for opportunities to expand and improve the service offered by Morton & Morton. In 2013, he introduced an employee share scheme to ensure the business was best placed to attract and motivate key staff and incentivise future performance.

Ewan leads with an open-door management style, a mark of his honesty that is valued by staff. His enthusiasm and energy motivates and inspires staff, and it shows in the company’s high retention rate and Ewan being named REB’s Industry Thought Leader Of The Year in 2013 and 2014.

Key Takeaways

Fast Five

Who has been an inspiration to you throughout your career?
“A guy called Alan Part, who gave me the hope that I could achieve my dream.”

What are your favourite things in the world to do when you’re not at the office?
“I have three daughters who keep me busy but outside of that I love gardening, which I find has a lot of parralels to business.”

What is your favourite business book?
Good To Great” By Jim Collins

What is your favourite technology resource you use daily to help you run a better business?
“Definitely my iPhone 6.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?
“I think everyone is limited by themselves and I think if you want to be successful, you really have to step up and look very closely at yourself, what are all the things that are limiting you from being able to move forward and be brutally honest about that.”

Success Quote

“The power of an idea is in its implementation.” – Michael Sheargold

Fast Fact of the Week

A report published by Exact Target called The Social Breakup Report found that 51% of people who like a company on Facebook rarely or never visit the page after liking it.

Discovery of the Week

Delighted is an app for quickly and easily measuring what your clients think of you. It’s based on the NPS system, or Net Promoter Score system. According to the Net Promoter Community, NPS is based on the perspective that every one of your clients can be divided into three categories: Promoters, Passives and Detractors. And by asking one simple question — How likely is it that you would recommend [your company] to a friend or colleague? — you can track these groups and get a clear measure of your company’s performance through your customers’ eyes.

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