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46: Cherie Humel-Clarke: The Road To Success For Australia’s Metropolitan Principal Of The Year 2015

By |September 17, 2015| No Comments

Cherie Clarke-Humel, principal at Clarke & Humel Property, joins Real Estate Pros this week to share her journey to becoming Australia’s Metropolitan Principal of The Year 2015 at the REB Awards. We discuss the benefits of roleplaying in your office for both sales and property management, and what prevents people in real estate from achieving success.

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Show Notes

From accomplished architect to being awarded as The Best Principal in Australia at the 2015 Real Estate Business Awards in the space of 3½ years, Cherie Humel in partnership with her husband, Michael Clarke, have turned Clarke and Humel Property into an award-winning real estate brand that is the envy of the industry.

Having personally sold more than $500,000,000 of real estate, her combination with husband Michael has them ranked within the top 7 selling agents in the country in the Real Estate Business Awards top 100 agents for 2014 and 2015. In addition, Cherie has steered Clarke & Humel Property to being a finalist for the best new agency in Australia. Now considered an industry leader, Cherie is in great demand as a keynote business presenter on leadership, sales and the real estate industry.

A rare find in the real estate industry, not only is Cherie one of the top real estate agents in Australia, she is also a licensed and practising architect – something that makes her unique in the real estate market. It is through this background and professional experience that Cherie is able to bring unprecedented levels of expertise and service to all her clients.

Whether it is helping a vendor maximise their home’s potential prior to placing it on the market, or providing a prospective purchaser with an in-depth understanding of possible renovations to best capitalise on their purchase, Cherie adds value that simply can’t be done without the qualifications and experience of a licensed architect.

Cherie’s background allows her to help people understand the council codes and regulations for an unfinished property or assist a purchaser to comprehend the benefits of fully finished or architecturally designed homes. In essence, Cherie is able to explain not only the potential of a home but also why a beautiful new home feels so wonderful and what differentiates it from other properties on the market.

In an industry of salespeople, Cherie’s ability to add value to the sale process is a genuine point of difference for any would-be buyer or seller, and she has established an extended list of loyal clients who place great trust in her advice.

There is so much valuable content in this episode with Cherie, so don’t miss it. Be sure to tune in to hear all her incredible insights and wisdom.

Please join us in thanking Cherie for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.

Fast Five

Who has been an inspiration to you throughout your career?

“My husband, Michael.”

What is your favourite thing in the world to do when you’re not at the office?

“Every morning, when I get a chance, I swim from Manly to Shelly beach and back.”

What is your favourite business book?

Lean In by Sheryl Sandberg.”

What is your favourite technology resource you use daily to help run a better business?

“My iPhone.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?

“If you don’t have one, you need to develop one – it’s called work ethic. If you want what others haven’t got, you have to be prepared to do what others aren’t prepared to do.”

What is your favourite success quote?

“You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs

Fast Fact of the Week

The Sensis Social Media Report in May 2015 found 93% of social media-active Australians use Facebook. This compares with 28% who use LinkedIn and 26% who use Instagram.

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