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44: Chris Hanley: Why Agency Culture Is The Greatest Competitive Advantage In Real Estate

By |September 4, 2015| No Comments

Chris Hanley, principal at First National Byron Bay, joins the Real Estate Pros podcast this week to discuss why agency culture is the greatest competitive advantage in real estate. Chris shares the story behind his background in real estate and we discuss actionable tips and strategies for improving your database management.

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Chris Hanley: Why Agency Culture Is The Greatest Competitive Advantage In Real Estate

Show Notes

Culture is the glue that brings an organisation together.

It is reflected in how you dress, how you speak to one another and how much you know and care about each others’ lives outside work. Importantly, culture must represent the needs of everyone within the business, from the juniors through to the principal, and creating an effective culture is one of the most vital roles of any leader.

In this episode of Real Estate Pros, Chris Hanley shares his experience in creating a dynamic and enduring culture that has resulted in an exceptional level of staff retention in his agency, and why building a strong, resilient culture is never finished.

Since 2005, Chris has been engaged by some of Australia’s top companies in developing positive organisational cultures. It’s no wonder his own company has the best sales record in the region, has been consistently awarded top First National office across NSW, boasts an exceptionally high staff-retention rate and sets best-practice standards in employee satisfaction.

There is so much valuable content in this episode with Chris, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.

Please join us in thanking Chris for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.

Fast Five

Who has been an inspiration to you throughout your career?

“My friend who lives in a wheelchair constantly inspires me.”

What is your favourite thing in the world to do when you’re not at the office?

“Jumping in the sea kayak.”

What is your favourite business book?

“Anything by Malcolm Gladwell.”

What is your favourite technology resource you use daily to help run a better business?

“Text messaging.”

What is ‘one thing’ that prevents people in real estate from achieving success and what would your advice be to overcome it?

“They don’t know the single most important thing in business – you have to work long, hard and smart. You have to do all three – two isn’t good enough.”

What is your favourite success quote?

“Example is leadership.”

Discovery of the Week

With a community of more than 300 million people, Instagram is one of the world’s largest mobile ads platforms. Small businesses now have the ability to advertise on the platform using the same tools they use for Facebook Ads.

Fast Fact of the Week

In our Real Estate Industry Social Media Marketing Report 2015, only 30% of real estate professionals told us they used vide0 in their marketing online.

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