Chris MacLeod, founder of The Inbound Guide, joins Real Estate Pros this week to discuss how to earn more clients with inbound marketing. We discuss the benefits of ditching the traditional sales funnel mentality for the “marketing hourglass” methodology and why a strong business and marketing strategy will trump even the greatest idea or tactic every time.
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Today, content is the voice of strategy, but more content isn’t the answer. Intentional content, content that educates and builds trust is the answer and the only way to deliver this kind of content is to think like a publisher – in turn, making you the undisputed subject matter expert on all things real estate for your market.
Chris MacLeod is an inbound marketing and strategy consultant operating under the Duct Tape Marketing methodology. Along with the other Duct Tape consultants, Chris believes that a strong business and marketing strategy will trump even the greatest idea or tactic every time.
In this episode of Real Estate Pros, Chris explains how and why you should start adopting the mindset of an inbound marketer in order to stand out from the crowd and earn more clients.
Chris also kindly offers our listeners FREE one month access to his online course material – visit www.theinboundguide.com/realestatepros
There is so much valuable content in this episode with Chris, so don’t miss it. Be sure to tune in to hear all his incredible insights and wisdom.
Please join us in thanking Chris for being here today, and thanks to you as well for joining us. We’ll see you next time on Real Estate Pros podcast.
Who has been an inspiration to you throughout your career?
What is your favourite thing in the world to do when you’re not at the office?
“I love sailing.”
What is your favourite business book?
“Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others.”
What is your favourite technology resource you use daily to help run a better business?
What is ‘one thing’ that prevents people in real estate from achieving success?
“Failure to look outside of the real estate industry for answers and solutions to business problems.”
What is your favourite success quote?
“Tactics without strategy is the noise before defeat – Sun Tzu.”
Fast Fact of the Week
In our Real Estate Industry Social Media Marketing Report 2015, 22% of real estate professionals told us they cannot – or don’t know how to – measure return on investment when it comes to social media marketing.
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